Kita Brand Identity

A complete profile of Kita's visual system — colors, typography, components, and personality — extracted from https://www.usekita.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.usekita.com/.

• Primary: #418D62 (rgb(65, 141, 98))
• Secondary: #15241C (rgb(21, 36, 28))
• Accent: #E7E7E7 (rgb(231, 231, 231))
• Background: #0A0A0A (rgb(10, 10, 10))
• Text Primary: #FFFFFF (rgb(255, 255, 255))
• Link: #1B3124 (rgb(27, 49, 36))

Typography

Each font links to its Google Fonts page where available.

• Primary: Public Sans Google Fonts →
• Heading: DM Serif Display Google Fonts →

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Kita's actual button styles.

Button Primary

• Background: #E7E7E7
• Text Color: #171717
• Border Radius: 9999px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

Button Secondary

• Background: #0A0A0A
• Text Color: #FFFFFF
• Border Color: #545454
• Border Radius: 9999px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial institutions in emerging markets

Kita Brand in the Wild

Source: portal.usekita.com

Source: usekita.com

Source: usekita.com

Source: youtube.com

Source: kita.earth

Source: elements.envato.com

Frequently Asked Questions

What is Kita's primary brand color?

Kita's primary brand color is #418D62. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Kita use?

Kita uses #E7E7E7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Kita use?

Kita uses Public Sans for body text and DM Serif Display for headings. Fonts were detected on https://www.usekita.com/ as part of their live design system.

Does Kita use a light or dark theme?

Kita's primary site uses a dark color scheme, with a background of #0A0A0A.

Where can I find Kita's logo?

Kita's logo is available directly on their site (https://www.usekita.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.usekita.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Kita.

Methodology

Brand data on this page was extracted from https://www.usekita.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Kita.