Kita Brand Identity

A complete profile of Kita's visual system — colors, typography, components, and personality — extracted from https://www.usekita.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #418D62
• secondary: #15241C
• accent: #E7E7E7
• background: #0A0A0A
• textPrimary: #FFFFFF
• link: #1B3124

Typography

• primary: Public Sans — https://fonts.google.com/specimen/Public+Sans
• heading: DM Serif Display — https://fonts.google.com/specimen/DM+Serif+Display

Visual Assets

• Logo: https://www.usekita.com/Group_14-1.png
• Favicon: https://www.usekita.com/favicon.ico

UI Components

• buttonPrimary: background=#E7E7E7, textColor=#171717, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
• buttonSecondary: background=#0A0A0A, textColor=#FFFFFF, borderColor=#545454, borderRadius=9999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: financial institutions in emerging markets

Kita Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kita Capture
  • Image: https://portal.usekita.com/Favicon.png
  • Source: https://portal.usekita.com/
• Kita | Document intelligence for lending in emerging markets
  • Image: https://www.usekita.com/Group_14-1.png
  • Source: https://www.usekita.com/
• Kita | Document intelligence for lending in emerging markets
  • Image: https://www.usekita.com/Group_14.png
  • Source: https://www.usekita.com/
• Kita Kita: Creating Space for Connection through Employee Resource Groups
  • Image: https://i.ytimg.com/vi/4ukaWAl_dYE/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLDMvoaTjuafg_WFjvIwrKhGN_8Gnw
  • Source: https://www.youtube.com/watch?v=4ukaWAl_dYE
• New report: Are carbon credits the next billion-dollar insurance market? — Kita
  • Image: https://images.squarespace-cdn.com/content/v1/61b1112b32e4550980845d3b/1707143354144-QO4IHKO23DAA8QQP92AL/Asset+137%405x+%283%29.png
  • Source: https://www.kita.earth/blog/are-carbon-credits-the-next-billion-dollar-insurance-market
• Medis Kita - Multilingual Healthcare Template, Websites, UX and UI Kits ft. healthcare & clinic - Envato
  • Image: https://elements-resized.envatousercontent.com/elements-cover-images/e6ec53e4-fa17-454e-a9fa-cdb6949fc8dd?w=433&cf_fit=scale-down&q=85&format=auto&s=e1975ee26973d534cbc3f44f4151adbed8e29ecd46cfaaa9f1a16cb3575e6813
  • Source: https://elements.envato.com/medis-kita-multilingual-healthcare-template-YSTPBMJ?srsltid=AfmBOopOeoqs3ecFbHLfG03mgWzBX0Su_oXxSYdu8vTLSeddwRrxQTqO

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.