# Kindred Brand Identity

A complete profile of **Kindred**'s visual system — colors, typography, components, and personality — extracted from [https://livekindred.com/](https://livekindred.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://livekindred.com/.

| Color Name | Hex Code | RGB |
| ---------- | -------- | --- |
| primary    | #31210A | rgb(49, 33, 10) |
| secondary  | #DFEAF3 | rgb(223, 234, 243) |
| accent     | #742DDD | rgb(116, 45, 221) |
| background | #F6F5F3 | rgb(246, 245, 243) |
| textPrimary| #292D32 | rgb(41, 45, 50) |
| link       | #742DDD | rgb(116, 45, 221) |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Family |
| --------- | ----------- |
| primary   | Arial       |
| heading   | Arial       |

## Visual Assets

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## UI Components

Live previews rendered using Kindred's actual button styles.

### Input

| Property      | Value    |
| ------------- | -------- |
| background    | #EFEFEF |
| textColor     | #FFFFFF |
| borderColor   | null    |
| borderRadius  | 0px     |
| shadow        | none    |

### Button Primary

| Property      | Value    |
| ------------- | -------- |
| background    | #31210A |
| textColor     | #FFFFFF |
| borderColor   | #BABABA |
| borderRadius  | 9999px  |
| shadow        | none    |

### Button Secondary

| Property      | Value    |
| ------------- | -------- |
| background    | #292D32 |
| textColor     | #FFFFFF |
| borderRadius  | 9999px  |
| shadow        | none    |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** homeowners and travelers interested in home swapping

## Frequently Asked Questions

1. **What is Kindred's primary brand color?**  
   Kindred's primary brand color is #31210A. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Kindred use?**  
   Kindred uses #742DDD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Kindred use?**  
   Kindred uses Arial as the primary typeface across body and headings.
4. **Does Kindred use a light or dark theme?**  
   Kindred's primary site uses a light color scheme, with a background of #F6F5F3.
5. **Where can I find Kindred's logo?**  
   Kindred's logo is available directly on their site (https://livekindred.com/). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
   This profile was extracted from https://livekindred.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Kindred.

## Methodology

Brand data on this page was extracted from [https://livekindred.com/](https://livekindred.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Kindred.