kilobaser.json

Kilobaser Brand Identity

A complete profile of Kilobaser's visual system — colors, typography, components, and personality — extracted from https://www.kilobaser.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #AADB1E
Accent #5C068C
Body Font Aktiv Grotesk
Heading Font Aktiv Grotesk

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: scientists and researchers

Kilobaser Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aktiv Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#AADB1E",
    "secondary": "#E80000",
    "accent": "#5C068C",
    "background": "#F3F3F3",
    "textPrimary": "#5C068C",
    "link": "#5C068C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aktiv Grotesk",
      "heading": "Aktiv Grotesk"
    },
    "fontStacks": {
      "heading": [
        "__aktiv_grotesk_6d6038",
        "__aktiv_grotesk_Fallback_6d6038"
      ],
      "body": [
        "__aktiv_grotesk_6d6038",
        "__aktiv_grotesk_Fallback_6d6038"
      ],
      "paragraph": [
        "__aktiv_grotesk_6d6038",
        "__aktiv_grotesk_Fallback_6d6038"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "34px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#F7F7F7",
      "textColor": "#797979",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5C068C",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#5C068C",
      "borderColor": "#5C068C",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://kilobaser.com/content/Images/Logo/Kilobaser-Logo_violet-black.svg",
    "favicon": "https://kilobaser.com/favicon.ico",
    "ogImage": "https://kilobaser.com/content/Images/Products/DNA-RNA-Synthesizer_Kilobaser-one-XT_closed.webp",
    "logoHref": "/",
    "logoAlt": "Kilobaser Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has alt text matching the brand name 'Kilobaser'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "CHECKOUT",
      "reasoning": "Button #6 ('CHECKOUT') has a vibrant brand color background (#5C068C) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book your demo",
      "reasoning": "Button #2 ('Book your demo') has a transparent background with a border, making it a suitable secondary CTA distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "scientists and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has alt text matching the brand name 'Kilobaser'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}