KidPass Brand: Colors, Fonts, Logo & Visual Identity
KidPass Brand Identity
A complete profile of KidPass's visual system — colors, typography, components, and personality — extracted from https://kidpass.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://kidpass.com.
| Type | Color Code | RGB |
|---|---|---|
| primary | #007A72 | rgb(0, 122, 114) |
| secondary | #009382 | rgb(0, 147, 130) |
| accent | #007A72 | rgb(0, 122, 114) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #0B3064 | rgb(11, 48, 100) |
| link | #0B3064 | rgb(11, 48, 100) |
Typography
Each font links to its Google Fonts page where available.
Fonts
- Primary: Escalator (Google Fonts →)
- Heading: Moranga (Google Fonts →)
Font Stacks
- Heading: Moranga, Helvetica, Arial, Lucida, sans-serif
- Body: Escalator, Helvetica, Arial, Lucida, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Button Styles
Button Primary
- Background: #007A72
- Text Color: #FFFFFF
- Border Radius: 48px
- Shadow: none
Button Secondary
- Background: #FFF9EF
- Text Color: #007A72
- Border Radius: 48px
- Shadow: none
Brand Personality
- Tone: playful
- Energy: medium
- Audience: Parents of young children
KidPass Brand in the Wild
Source: kidpass.com
Source: kidpass.com
Source: kidpass.com
Source: kidpass.com
Source: kidpass.com
Source: kidpass.com
Frequently Asked Questions
What is KidPass's primary brand color? KidPass's primary brand color is #007A72.
What font does KidPass use? KidPass uses Escalator for body text and Moranga for headings.
Does KidPass use a light or dark theme? KidPass's primary site uses a light color scheme.
Where can I find KidPass's logo? KidPass's logo is available directly on their site (Logo Link).
How was this brand profile generated? This profile was extracted from https://kidpass.com using the Firecrawl branding extraction API.
Methodology
Brand data on this page was extracted from https://kidpass.com on 2026-07-27 using the Firecrawl branding extraction API.