# Kick Brand Identity

A complete profile of **Kick**'s visual system —
colors, typography, components, and personality — extracted from [https://www.kick.co/](https://www.kick.co/).
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.kick.co/.

- **primary**: #515D71
  - rgb(81, 93, 113)
- **secondary**: #2E3849
  - rgb(46, 56, 73)
- **accent**: #0F1826
  - rgb(15, 24, 38)
- **background**: #FFFFFF
  - rgb(255, 255, 255)
- **textPrimary**: #0F1826
  - rgb(15, 24, 38)
- **link**: #0F1826
  - rgb(15, 24, 38)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter
  - Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
- **heading**: Inter Tight
  - Inter Tight [Google Fonts →](https://fonts.google.com/specimen/Inter+Tight)

## Visual Assets

## UI Components

Live previews rendered using Kick's actual button styles.

**Button Primary**
- background: #FFFFFF
- textColor: #0F1826
- borderColor: #D4D9DE
- borderRadius: 8px
- shadow: none

**Button Secondary**
- background: #0F1826
- textColor: #FFFFFF
- borderColor: #0F1826
- borderRadius: 8px
- shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** business owners and accountants

## Frequently Asked Questions

- **What is Kick's primary brand color?**
  Kick's primary brand color is #515D71. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Kick use?**
  Kick uses #0F1826 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Kick use?**
  Kick uses Inter for body text and Inter Tight for headings. Fonts were detected on https://www.kick.co/ as part of their live design system.

- **Does Kick use a light or dark theme?**
  Kick's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Kick's logo?**
  Kick's logo is available directly on their site (https://www.kick.co/). The current logo URL is included in the machine-readable JSON profile linked above.

## Methodology

Brand data on this page was extracted from [https://www.kick.co/](https://www.kick.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.