Khoj Brand Identity

A complete profile of Khoj's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #282828
• link: #000000

Typography

• primary: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4
• heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4

Visual Assets

• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Khoj Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Timely: A Date-Aware Embedding Model
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  • Source: Link
• Khoj
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  • Source: Link
• Timely: A Date-Aware Embedding Model
  • Image:
  • Source: Link
• Khoj
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  • Source: Link
• Desktop | Khoj AI
  • Image:
  • Source: Link
• 10000 Stars Later
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here is a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Source Serif 4",
   "role": "body"
  },
  {
   "family": "Georgia",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "serif",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#000000",
  "background": "#FFFFFF",
  "textPrimary": "#282828",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Source Serif 4",
   "heading": "Source Serif 4"
  },
  "fontStacks": {
   "heading": [
    "Roboto",
    "Segoe UI",
    "serif"
   ],
   "body": [
    "Source Serif 4",
    "Georgia",
    "serif"
   ],
   "paragraph": [
    "Source Serif 4",
    "Georgia",
    "serif"
   ]
  },
  "fontSizes": {
   "h1": "58px",
   "h2": "24px",
   "body": "17px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": "https://khoj.dev/favicon.png",
  "ogImage": "https://khoj.dev/social-banner.jpg"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}