Keye Brand Identity

A complete profile of Keye's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #1D4ED8
• accent: #E4E2DC
• background: #161B2C
• textPrimary: #161B2C
• link: #161B2C

Typography

• primary: Generalsans — https://fonts.google.com/specimen/Generalsans
• heading: Generalsans — https://fonts.google.com/specimen/Generalsans

Visual Assets

• Logo: %20(2).png)
• Favicon: .png)
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=8px, shadow=none
• buttonPrimary: background=#E4E2DC, textColor=#161B2C, borderRadius=4px, shadow=none
• buttonSecondary: background=transparent, textColor=#E4E2DC, borderColor=#E4E2DC, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking AI solutions for due diligence

Keye Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Diligence Platform
  • Image:
  • Source: https://www.keye.co/diligence-platform
• Capital AI: An Industry-Leading Blog by Keye
  • Image:
  • Source: https://www.keye.co/blog
• The Future of Finance AI: Winners and Returns | Apr 07, 2023
  • Image:
  • Source: https://www.keye.co/post/finance-ai-future-winners-returns
• We Built the Diligence Platform We Wish We Had | Jul 29, 2025
  • Image: .jpg)
  • Source: https://www.keye.co/post/keye-we-built-the-diligence-platform-we-wish-we-had
• The Future of Finance AI: Winners and Returns | Apr 07, 2023
  • Image:
  • Source: https://www.keye.co/post/finance-ai-future-winners-returns
• Now is the time to act: Compelling Use Cases for AI Today | Apr 07, 2023
  • Image: .png)
  • Source: https://www.keye.co/post/finance-use-cases-for-ai-today

Working with these fonts

Not found on Google Fonts? Instructions for using the fonts include:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. For each captured font URL, right-click and save it locally.
5. View the page's CSS and extract the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Generalsans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#3898EC",
  "secondary": "#1D4ED8",
  "accent": "#E4E2DC",
  "background": "#161B2C",
  "textPrimary": "#161B2C",
  "link": "#161B2C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Generalsans",
   "heading": "Generalsans"
  },
  "fontStacks": {
   "heading": [
    "Generalsans",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Generalsans",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Generalsans",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "9000px",
   "h2": "56px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": "#CCCCCC",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#E4E2DC",
   "textColor": "#161B2C",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#E4E2DC",
   "borderColor": "#E4E2DC",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/656dedb745265caf68ffa8ed/656e16b902ef3699df1f0a6c_White%20logo%20(4)%20(2).png",
  "favicon": "https://cdn.prod.website-files.com/656dedb745265caf68ffa8ed/67c6e09d5086313397368669_657c9bfb8a9330bf1bc7832b_Untitled%20design%20(19).png",
  "ogImage": "https://cdn.prod.website-files.com/656dedb745265caf68ffa8ed/68876615bf3bd2964fbe8275_Opengraph-home.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals seeking AI solutions for due diligence"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}