# Keychain Brand Identity

A complete profile of **Keychain**'s visual system — colors, typography, components, and personality — extracted from [https://www.keychain.com/](https://www.keychain.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.keychain.com/.

- **primary**: #FDE047
- **secondary**: #020817
- **accent**: #FDE047
- **background**: #FFFFFF
- **textPrimary**: #111827
- **link**: #111827

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Inter (Inter [Google Fonts →](https://fonts.google.com/specimen/Inter))
- **heading**: Inter (Inter [Google Fonts →](https://fonts.google.com/specimen/Inter))

## Visual Assets

## UI Components

Live previews rendered using Keychain's actual button styles.

### Input

- **background**: #FFFFFF  
- **textColor**: #111827  
- **borderColor**: null  
- **borderRadius**: 4px  
- **shadow**: none

### Button Primary

- **background**: #FDE047  
- **textColor**: #000000  
- **borderColor**: #F0F0F0  
- **borderRadius**: 6px  
- **shadow**: none

### Button Secondary

- **background**: #FEF9C3  
- **textColor**: #EAB308  
- **borderColor**: #F0F0F0  
- **borderRadius**: 6px  
- **shadow**: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** CPG manufacturers and businesses

## Frequently Asked Questions

1. **What is Keychain's primary brand color?**   
   Keychain's primary brand color is #FDE047. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Keychain use?**   
   Keychain uses Inter as the primary typeface across body and headings.

3. **Does Keychain use a light or dark theme?**   
   Keychain's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find Keychain's logo?**   
   Keychain's logo is available directly on their site (https://www.keychain.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**   
   This profile was extracted from https://www.keychain.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Keychain.

## Methodology

Brand data on this page was extracted from [https://www.keychain.com/](https://www.keychain.com/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FDE047",
    "secondary": "#020817",
    "accent": "#FDE047",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "fallback-font"
      ],
      "body": [
        "Inter",
        "fallback-font"
      ],
      "paragraph": [
        "Inter",
        "fallback-font"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "24px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FDE047",
      "textColor": "#000000",
      "borderColor": "#F0F0F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FEF9C3",
      "textColor": "#EAB308",
      "borderColor": "#F0F0F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.keychain.com/webapp/marketing/_next/static/media/keychain.f7d0c540.svg",
    "favicon": "https://www.keychain.com/favicon48x48.ico",
    "ogImage": "https://assets.keychain.com/marketing/_next/static/media/keychain-bg-yellow-rect.fe9eb67d.png",
    "logoHref": "/",
    "logoAlt": "keychain-logo"
  }
}
```