Keychain Brand Identity

A complete profile of Keychain's visual system — colors, typography, components, and personality — extracted from https://www.keychain.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.keychain.com/.

• primary: #FDE047
• secondary: #020817
• accent: #FDE047
• background: #FFFFFF
• textPrimary: #111827
• link: #111827

Typography

Each font links to its Google Fonts page where available.

• primary: Inter (Inter Google Fonts →)
• heading: Inter (Inter Google Fonts →)

Visual Assets

UI Components

Live previews rendered using Keychain's actual button styles.

Input

• background: #FFFFFF
• textColor: #111827
• borderColor: null
• borderRadius: 4px
• shadow: none

Button Primary

• background: #FDE047
• textColor: #000000
• borderColor: #F0F0F0
• borderRadius: 6px
• shadow: none

Button Secondary

• background: #FEF9C3
• textColor: #EAB308
• borderColor: #F0F0F0
• borderRadius: 6px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: CPG manufacturers and businesses

Frequently Asked Questions

1. What is Keychain's primary brand color?
   Keychain's primary brand color is #FDE047. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Keychain use?
   Keychain uses Inter as the primary typeface across body and headings.

3. Does Keychain use a light or dark theme?
   Keychain's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Keychain's logo?
   Keychain's logo is available directly on their site (https://www.keychain.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from https://www.keychain.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Keychain.

Methodology

Brand data on this page was extracted from https://www.keychain.com/ using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FDE047",
    "secondary": "#020817",
    "accent": "#FDE047",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "fallback-font"
      ],
      "body": [
        "Inter",
        "fallback-font"
      ],
      "paragraph": [
        "Inter",
        "fallback-font"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "24px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111827",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FDE047",
      "textColor": "#000000",
      "borderColor": "#F0F0F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FEF9C3",
      "textColor": "#EAB308",
      "borderColor": "#F0F0F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.keychain.com/webapp/marketing/_next/static/media/keychain.f7d0c540.svg",
    "favicon": "https://www.keychain.com/favicon48x48.ico",
    "ogImage": "https://assets.keychain.com/marketing/_next/static/media/keychain-bg-yellow-rect.fe9eb67d.png",
    "logoHref": "/",
    "logoAlt": "keychain-logo"
  }
}