Key Values Brand Identity

A complete profile of Key Values's visual system — colors, typography, components, and personality — extracted from https://www.keyvalues.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #111111
• link: #000000

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Key Values Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Values Page Design Examples — 8+ SaaS UI Inspiration | Nicelydone
  • Image:
  • Source: https://nicelydone.club/pages/values
• Why use Key Values?
  • Image:
  • Source: https://www.youtube.com/watch?v=VlAQVtTR610
• What are Core Values? 40 Amazing Examples + Free Cheat Sheet
  • Image:
  • Source: https://onstrategyhq.com/resources/core-values/
• Let's be honest. Your landingpage can make or break your startup! And there is no one sizes fits all solution to creating a high converting landingpage. It's a blend of science and
  • Image:
  • Source: https://www.linkedin.com/posts/maximilian-fleitmann_lets-be-honest-your-landingpage-can-make-activity-7257652556309348352-EHKf

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Times New Roman",
   "count": 3
  }
 ],
 "colors": {
  "primary": "#000000",
  "accent": "#000000",
  "background": "#FFFFFF",
  "textPrimary": "#111111",
  "link": "#000000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Times New Roman",
   "heading": "Times New Roman"
  },
  "fontStacks": {
   "body": [
    "Times New Roman"
   ],
   "heading": [
    "Times New Roman"
   ],
   "paragraph": [
    "Times New Roman"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "8px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": null,
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}