Key Values Brand Identity

A complete profile of Key Values's visual system — colors, typography, components, and personality — extracted from https://www.keyvalues.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/key-values
• Machine-readable JSON: https://characterquilt.com/branding/key-values.json
• Per-page llms.txt: https://characterquilt.com/branding/key-values/llms.txt

Quick Facts

Color Palette

• primary: #000000
• accent: #000000
• background: #FFFFFF
• textPrimary: #111111
• link: #000000

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Key Values Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Values Page Design Examples — 8+ SaaS UI Inspiration | Nicelydone
  • Image:
  • Source: nicelydone.club
• Why use Key Values?
  • Image:
  • Source: YouTube
• What are Core Values? 40 Amazing Examples + Free Cheat Sheet
  • Image:
  • Source: onstrategyhq.com
• Let's be honest. Your landingpage can make or break your startup!
  • Image:
  • Source: LinkedIn

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  }
}