Kestrel AI Brand Identity

A complete profile of Kestrel AI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3B82F6
• secondary: #326CE5
• accent: #FAFAFA
• background: #000000
• textPrimary: #000000
• link: #0A162E

Typography

• primary: GeistSans — https://fonts.google.com/specimen/GeistSans
• heading: GeistSans — https://fonts.google.com/specimen/GeistSans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FAFAFA, textColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#0A0A0A, textColor=#A1A1A1, borderColor=#1A1A1A, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: IT professionals and businesses looking for AI-driven solutions

Kestrel AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kestrel AI - AI-Native Cloud Incident Response Platform
  • Image:
  • Source: https://usekestrel.ai/changelog
• Kestrel AI - AI-Native Cloud Incident Response Platform
  • Image:
  • Source: https://usekestrel.ai/
• Kestrel AI - AI-Native Cloud Incident Response Platform
  • Image:
  • Source: https://usekestrel.ai/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {"family": "GeistSans", "role": "body"},
 {"family": "Monaco", "role": "monospace"},
 {"family": "Roboto Mono", "role": "monospace"}
 ],
 "colors": {
 "primary": "#3B82F6",
 "secondary": "#326CE5",
 "accent": "#FAFAFA",
 "background": "#000000",
 "textPrimary": "#000000",
 "link": "#0A162E"
 },
 "typography": {
 "fontFamilies": {
 "primary": "GeistSans",
 "heading": "GeistSans"
 },
 "fontStacks": {
 "heading": ["GeistSans", "system-ui", "sans-serif"],
 "body": ["GeistSans", "system-ui", "sans-serif"],
 "paragraph": ["GeistSans", "system-ui", "sans-serif"]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "36px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FAFAFA",
 "textColor": "#000000",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#0A0A0A",
 "textColor": "#A1A1A1",
 "borderColor": "#1A1A1A",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://usekestrel.ai/logo-cropped.svg",
 "favicon": "https://usekestrel.ai/favicon-kestrel.png",
 "ogImage": "https://usekestrel.ai/Kestrel_Logo_Black.png",
 "logoHref": "/",
 "logoAlt": "Kestrel AI"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "IT professionals and businesses looking for AI-driven solutions"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 }
}