llms.txt

Kestral Brand Identity

A complete profile of Kestral's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #B80000
Accent #A2BDE6
Body Font Sofia Sans
Heading Font Sofia Sans Condensed

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: tech companies and product developers

Kestral Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers).
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Sofia Sans",
   "role": "body"
  },
  {
   "family": "Sofia Sans Condensed",
   "role": "heading"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#B80000",
  "secondary": "#091425",
  "accent": "#A2BDE6",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#A2BDE6"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Sofia Sans",
   "heading": "Sofia Sans Condensed"
  },
  "fontStacks": {
   "heading": [
    "Sofia Sans",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Times New Roman"
   ],
   "paragraph": [
    "Sofia Sans",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "44px",
   "body": "22.4px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#141414",
   "textColor": "#FFFFFF",
   "borderColor": "#999999",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#000000",
   "textColor": "#000000",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22LogoReveal__text%22%20viewBox%3D%22245%2010%201020%20220%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cg%20class%3D%22LogoReveal__letter%20LogoReveal__letter--1%22%20style%3D%22opacity%3A%200%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M259.38%2C23.76h34.5v189.3h-34.5V23.76ZM331.38%2C117.96h-36l37.8-94.2h37.2l-39%2C94.2ZM295.38%2C117.96h36l38.7%2C95.1h-37.2l-37.5-95.1Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cg%20class%3D%22LogoReveal__letter%20LogoReveal__letter--2%22%20style%3D%22opacity%3A%200%20!important%3B%22%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M417.18%2C23.76h34.8v189.3h-34.8V23.76ZM507.18%2C23.76v26.4h-74.4v-26.4s74.4%2C0%2C74.4%2C0ZM509.58%2C186.66v26.4h-76.8v-26.4h76.8ZM498.48%2C102.66v26.7h-63.9v-26.7h63.9Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cg%3Ay
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 "favicon": "https://storage.googleapis.com/kestral-marketing-site/assets/logo/favicon.ico",
 "ogImage": null
},
 "__llm_logo_reasoning": {
  "selectedIndex": 1,
  "reasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Kestral' inferred from the page title and URL.",
  "confidence": 0.85,
  "source": "llm"
},
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Sign up",
   "reasoning": "The 'Sign up' button is likely the primary CTA due to its action-oriented text and distinct color group (#141414) compared to the other buttons."
  },
  "secondary": {
   "index": 1,
   "text": "Book a demo",
   "reasoning": "The 'Book a demo' button serves as a secondary action, offering a different engagement option and is in a different color group (#000000) than the primary button."
  },
  "confidence": 0.9
},
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "tech companies and product developers"
},
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
},
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
},
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 1,
    "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Kestral' inferred from the page title and URL.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}