Kenley Brand Identity

A complete profile of Kenley's visual system — colors, typography, components, and personality — extracted from https://kenley.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/kenley
• Machine-readable JSON: https://characterquilt.com/branding/kenley.json
• Per-page llms.txt: https://characterquilt.com/branding/kenley/llms.txt

Quick Facts

Color Palette

• primary: #7C868D
• secondary: #E3EEF9
• accent: #114362
• background: #FFFFFF
• textPrimary: #114362
• link: #114362

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Alliance No.1 — https://fonts.google.com/specimen/Alliance+No.1

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#114362, textColor=#FFFFFF, borderRadius=2px, shadow=none
• buttonSecondary: background=#F8FBFE, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: consulting professionals

Kenley Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kenley - AI for Consulting
  • Image:
  • Source: https://www.kenley.ai/
• Kenley - AI for Consulting
  • Image:
  • Source: https://www.kenley.ai/
• Kenley - AI for Consulting
  • Image:
  • Source: https://www.kenley.ai/
• Kenley - AI for Consulting
  • Image:
  • Source: https://www.kenley.ai/
• Kenley - AI for Consulting
  • Image:
  • Source: https://www.kenley.ai/
• Kenley - AI for Consulting
  • Image:
  • Source: https://www.kenley.ai/

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Alliance No.1",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Tiempos Headline",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#7C868D",
    "secondary": "#E3EEF9",
    "accent": "#114362",
    "background": "#FFFFFF",
    "textPrimary": "#114362",
    "link": "#114362"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Alliance No.1"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#114362",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8FBFE",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.kenley.ai/images/logo-lockup-primary.svg",
    "favicon": "https://www.kenley.ai/favicon.ico",
    "ogImage": "https://answergrid.b-cdn.net/kenley-website-preview-image.jpg",
    "logoAlt": "Workspace Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Kenley' from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 with text 'Request a Demo' uses the vibrant brand color #114362, making it the most prominent CTA on the page."
    },
    "secondary": {
      "index": 2,
      "text": "Case Study",
      "reasoning": "Button #2 with text 'Case Study' uses a different background color #F8FBFE, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "consulting professionals"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Kenley' from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}