Keet Brand: Colors, Fonts, Logo & Visual Identity

Keet Brand Identity

A complete profile of Keet's visual system — colors, typography, components, and personality — extracted from https://trykeet.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://trykeet.com.

primary: #475467 (rgb(71, 84, 103))
secondary: #344054 (rgb(52, 64, 84))
accent: #3A3941 (rgb(58, 57, 65))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #000000 (rgb(0, 0, 0))
link: #ECF3FF (rgb(236, 243, 255))

Typography

Each font links to its Google Fonts page where available.

primary: ui-sans-serif Google Fonts →
heading: ui-sans-serif Google Fonts →
- ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

%20!important%3B%22%2F%3E%3Crect%20x%3D%225%22%20y%3D%225%22%20width%3D%22340%22%20height%3D%22340%22%20rx%3D%2275%22%20stroke%3D%22%23E7E6EA%22%20stroke-width%3D%2210%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(231%2C%20230%2C%20234)%20!important%3B%20stroke-width%3A%2010px%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22175%22%20cy%3D%22175%22%20r%3D%2291%22%20stroke%3D%22url(%23paint0_linear_1039_93)%22%20stroke-width%3D%2228%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20url(%26quot%3B%23paint0_linear_1039_93%26quot%3B)%20!important%3B%20stroke-width%3A%2028px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M432.933%20266V84.1818H465.87V167.722H468.089L539.023%2084.1818H579.24L508.928%20165.769L579.862%20266H540.266L486.023%20188.053L465.87%20211.845V266H432.933ZM646.062%20268.663C632.39%20268.663%20620.582%20265.822%20610.639%20260.141C600.755%20254.4%20593.15%20246.291%20587.823%20235.815C582.496%20225.28%20579.833%20212.881%20579.833%20198.617C579.833%20184.59%20582.496%20172.28%20587.823%20161.685C593.209%20151.032%20600.726%20142.746%20610.373%20136.827C620.02%20130.85%20631.354%20127.861%20644.375%20127.861C652.779%20127.861%20660.71%20129.222%20668.168%20131.945C675.684%20134.608%20682.313%20138.751%20688.054%20144.374C693.854%20149.996%20698.411%20157.158%20701.726%20165.858C705.04%20174.499%20706.697%20184.797%20706.697%20196.753V206.607H594.925V184.945H675.891C675.832%20178.79%20674.5%20173.315%20671.896%20168.521C669.292%20163.668%20665.652%20159.851%20660.977%20157.069C656.36%20154.287%20650.974%20152.896%20644.819%20152.896C638.249%20152.896%20632.479%20154.494%20627.507%20157.69C622.536%20160.827%20618.659%20164.97%20615.877%20170.119C613.155%20175.209%20611.764%20180.802%20611.705%20186.898V205.808C611.705%20213.739%20613.155%20220.545%20616.055%20226.227C618.955%20231.85%20623.009%20236.17%20628.217%20239.189C633.426%20242.148%20639.522%20243.628%20646.506%20243.628C651.181%20243.628%20655.413%20242.977%20659.201%20241.675C662.989%20240.313%20666.274%20238.331%20669.055%20235.727C671.837%20233.122%20673.938%20229.897%20675.359%20226.05L705.366%20229.423C703.472%20237.354%20699.862%20244.279%20694.535%20250.197C689.267%20256.057%20682.52%20260.614%20674.293%20263.869C666.067%20267.065%20656.656%20268.663%20646.062%20268.663ZM789.255%20268.663C775.583%20268.663%20763.776%20265.822%20753.833%20260.141C743.949%20254.4%20736.343%20246.291%20731.017%20235.815C725.69%20225.28%20723.026%20212.881%20723.026%20198.617C723.026%20184.59%20725.69%20172.28%20731.017%20161.685C736.402%20151.032%20743.919%20142.746%20753.566%20136.827C763.213%20130.85%20774.548%20127.861%20787.568%20127.861C795.973%20127.861%20803.904%20129.222%20811.361%20131.945C818.878%20134.608%20825.506%20138.751%20831.247%20144.374C837.048%20149.996%20841.605%20157.158%20844.919%20165.858C848.234%20174.499%20849.891%20184.797%20849.891%20196.753V206.607H738.119V184.945H819.085C819.026%20178.79%20817.694%20173.315%20815.09%20168.521C812.486%20163.668%20808.846%20159.851%20804.17%20157.069C799.553%20154.287%20794.168%20152.896%20788.012%20152.896C781.443%20152.896%20775.672%20154.494%20770.7%20157.69C765.729%20160.827%20761.852%20164.97%20759.07%20170.119C756.348%20175.209%20754.957%20180.802%20754.898%20186.898V205.808C754.898%20213.739%20756.348%20220.545%20759.248%20226.227C762.148%20231.85%20766.202%20236.17%20771.411%20239.189C776.619%20242.148%20782.715%20243.628%20789.699%20243.628C794.375%20243.628%20798.606%20242.977%20802.394%20241.675C806.182%20240.313%20809.467%20238.331%20812.249%20235.727C815.03%20233.122%20817.132%20229.897%20818.552%20226.05L848.559%20229.423C846.665%20237.354%20843.055%20244.279%20837.728%20250.197C832.461%20256.057%20825.713%20260.614%20817.487%20263.869C809.26%20267.065%20799.849%20268.663%20789.255%20268.663ZM940.172%20129.636V154.494H861.781V129.636H940.172ZM881.135%2096.9659H913.272V224.984C913.272%20229.305%20913.923%20232.619%20915.225%20234.928C916.587%20237.177%20918.362%20238.715%20920.552%20239.544C922.742%20240.373%20925.169%20240.787%20927.832%20240.787C929.844%20240.787%20931.679%20240.639%20933.336%20240.343C935.053%20240.047%20936.355%20239.781%20937.243%20239.544L942.658%20264.668C940.942%20265.26%20938.485%20265.911%20935.289%20266.621C932.153%20267.332%20928.306%20267.746%20923.748%20267.864C915.699%20268.101%20908.449%20266.888%20901.998%20264.224C895.546%20261.502%20890.427%20257.3%20886.639%20251.618C882.91%20245.936%20881.075%20238.834%20881.135%20230.311V96.9659Z" fill="%2344434C" style="fill: rgb(68, 67, 76) !important;"/>

UI Components

Live previews rendered using Keet's actual button styles.

Button Primary

background: #3A3941
textColor: #FFFFFF
borderColor: #747285
borderRadius: 8px
shadow: none

Button Secondary

background: #FFFFFF
textColor: #1D2939
borderColor: #EAECF0
borderRadius: 8px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: enterprise clients

Frequently Asked Questions

What is Keet's primary brand color? Keet's primary brand color is #475467. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Keet use? Keet uses #3A3941 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Keet use? Keet uses ui-sans-serif as the primary typeface across body and headings.
Does Keet use a light or dark theme? Keet's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Keet's logo? Keet's logo is available directly on their site (https://trykeet.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://trykeet.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Keet.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{ "colorScheme": "light", "fonts": [ { "family": "ui-sans-serif", "count": 62 }, { "family": "system-ui", "count": 62 }, { "family": "sans-serif", "count": 62 }, { "family": "Apple Color Emoji", "count": 62 }, { "family": "Segoe UI Emoji", "count": 62 }, { "family": "Segoe UI Symbol", "count": 62 }, { "family": "Noto Color Emoji", "count": 62 } ], "colors": { "primary": "#475467", "secondary": "#344054", "accent": "#3A3941", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#ECF3FF" }, "typography": { "fontFamilies": { "primary": "ui-sans-serif", "heading": "ui-sans-serif" }, "fontStacks": { "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "60px", "h2": "60px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "3px" }, "components": { "buttonPrimary": { "background": "#3A3941", "textColor": "#FFFFFF", "borderColor": "#747285", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1D2939", "borderColor": "#EAECF0", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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} } }