# Keeper Brand Identity

A complete profile of **Keeper**'s visual system — colors, typography, components, and personality — extracted from [https://keepertax.com](https://keepertax.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://keepertax.com.

| Color Name | Hex Code | RGB Value           |
|------------|----------|---------------------|
| primary    | #000A2C  | rgb(0, 10, 44)      |
| secondary  | #D6E0FF  | rgb(214, 224, 255)  |
| accent     | #001149  | rgb(0, 17, 73)      |
| background | #FFFFFF  | rgb(255, 255, 255)  |
| textPrimary| #001149  | rgb(0, 17, 73)      |
| link       | #001149  | rgb(0, 17, 73)      |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font       | Google Fonts Link               |
|--------|------------|---------------------------------|
| primary| Arial      | [Google Fonts →](https://fonts.google.com/specimen/Arial) |
| heading| F37blanka  | [Google Fonts →](https://fonts.google.com/specimen/F37blanka) |

### Visual Assets

## UI Components

Live previews rendered using Keeper's actual button styles.

**Button Primary**  
Background: #001149  
Text Color: #FFFFFF  
Border Color: #001149  
Border Radius: 8px  
Shadow: none

**Button Secondary**  
Background: #F2F6FF  
Text Color: #001149  
Border Radius: 0px  
Shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** individuals and small businesses needing tax assistance

## Frequently Asked Questions

**What is Keeper's primary brand color?**  
Keeper's primary brand color is #000A2C. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Keeper use?**  
Keeper uses #001149 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Keeper use?**  
Keeper uses Arial for body text and F37blanka for headings. Fonts were detected on https://keepertax.com as part of their live design system.

**Does Keeper use a light or dark theme?**  
Keeper's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Keeper's logo?**  
Keeper's logo is available directly on their site (https://keepertax.com). The current logo URL is included in the machine-readable JSON profile linked above.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "F37blanka",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000A2C",
    "secondary": "#D6E0FF",
    "accent": "#001149",
    "background": "#FFFFFF",
    "textPrimary": "#001149",
    "link": "#001149"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "F37blanka"
    },
    "fontStacks": {
      "heading": ["F37blanka","Arial","sans-serif"],
      "body": ["F37blanka","Arial","sans-serif"],
      "paragraph": ["F37blanka","Arial","sans-serif"]
    },
    "fontSizes": {
      "h1": "62px",
      "h2": "52px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#001149",
      "textColor": "#FFFFFF",
      "borderColor": "#001149",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F6FF",
      "textColor": "#001149",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5cdcb07b95678daa55f2bd83/632a98a2fe442d754d05d845_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/5cdcb07b95678daa55f2bd83/65403fe33b79c88541d6b174_Group%20383.png",
    "ogImage": "https://cdn.prod.website-files.com/5cdcb07b95678daa55f2bd83/69740f084edcbab5822a7784_linkinbio-final.png"
  }
}
```