Keep Brand Identity

A complete profile of Keep's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E6522C
• secondary: #C9D1D9
• accent: #E6522C
• background: #FBFCFD
• textPrimary: #191A1E
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E6522C, textColor=#F4F6F7, borderRadius=512px, shadow=none
• buttonSecondary: background=#FEFEFF, textColor=#808083, borderColor=#D8DCDF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and IT professionals

Keep Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Keep - Open-source AIOps platform - Observability vendor lock-in is in the small details
  • Image:
  • Source: Link
• AI Workflow Builder Assistant - Keep
  • Image:
  • Source: Link
• Keep - Open-source AIOps platform - Your first Workflow in Keep
  • Image:
  • Source: Link
• Keep - Open-source AIOps platform - Unifying alerts from various sources
  • Image:
  • Source: Link
• Azure AD Authentication - Keep
  • Image:
  • Source: Link
• Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#E6522C",
 "secondary": "#C9D1D9",
 "accent": "#E6522C",
 "background": "#FBFCFD",
 "textPrimary": "#191A1E",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E6522C",
 "textColor": "#F4F6F7",
 "borderRadius": "512px",
 "borderRadiusCorners": {
 "topLeft": "512px",
 "topRight": "512px",
 "bottomRight": "512px",
 "bottomLeft": "512px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FEFEFF",
 "textColor": "#808083",
 "borderColor": "#D8DCDF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/66adeb018210ff2165886994/67aa1f6766f15cb7ec62e962_Keep%20With%20Name.svg",
 "favicon": "https://cdn.prod.website-files.com/66adeb018210ff2165886994/66ae414db0ff185260c42e2a_Flat_icon.png",
 "ogImage": "https://assets-global.website-files.com/651fbba3d2d2f809dffbe9c5/6527e87613838166773cf896_isometric-hero-image.png"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "developers and IT professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}