Keep Brand Identity

A complete profile of Keep's visual system — colors, typography, components, and personality — extracted from https://www.keephq.dev. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #E6522C
• secondary: #C9D1D9
• accent: #E6522C
• background: #FBFCFD
• textPrimary: #191A1E
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E6522C, textColor=#F4F6F7, borderRadius=512px, shadow=none
• buttonSecondary: background=#FEFEFF, textColor=#808083, borderColor=#D8DCDF, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and IT professionals

Keep Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Keep - Open-source AIOps platform - Observability vendor lock-in is in the small details
  • Image:
  • Source: Source
• AI Workflow Builder Assistant - Keep
  • Image:
  • Source: Source
• Keep - Open-source AIOps platform - Your first Workflow in Keep
  • Image:
  • Source: Source
• Keep - Open-source AIOps platform - Unifying alerts from various sources
  • Image:
  • Source: Source
• Azure AD Authentication - Keep
  • Image:
  • Source: Source
• Blog
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Here are some steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E6522C",
    "secondary": "#C9D1D9",
    "accent": "#E6522C",
    "background": "#FBFCFD",
    "textPrimary": "#191A1E",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E6522C",
      "textColor": "#F4F6F7",
      "borderRadius": "512px",
      "borderRadiusCorners": {
        "topLeft": "512px",
        "topRight": "512px",
        "bottomRight": "512px",
        "bottomLeft": "512px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FEFEFF",
      "textColor": "#808083",
      "borderColor": "#D8DCDF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66adeb018210ff2165886994/67aa1f6766f15cb7ec62e962_Keep%20With%20Name.svg",
    "favicon": "https://cdn.prod.website-files.com/66adeb018210ff2165886994/66ae414db0ff185260c42e2a_Flat_icon.png",
    "ogImage": "https://assets-global.website-files.com/651fbba3d2d2f809dffbe9c5/6527e87613838166773cf896_isometric-hero-image.png"
  }
}