Kaya Brand Identity

A complete profile of Kaya's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0F62FE
• secondary: #FF4040
• accent: #1F93FF
• background: #FFFFFF
• textPrimary: #1F1F1F
• link: #1F93FF

Typography

• primary: Apercu — https://fonts.google.com/specimen/Apercu
• heading: Apercu Pro — https://fonts.google.com/specimen/Apercu+Pro

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#161616, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#161616, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and marketers

Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Save the font files locally.
5. Extract the matching @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Apercu",
   "role": "body"
  },
  {
   "family": "Apercu Pro",
   "role": "heading"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0F62FE",
  "secondary": "#FF4040",
  "accent": "#1F93FF",
  "background": "#FFFFFF",
  "textPrimary": "#1F1F1F",
  "link": "#1F93FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Apercu",
   "heading": "Apercu Pro"
  },
  "fontStacks": {
   "heading": ["Apercu","sans-serif"],
   "body": ["Apercu","sans-serif"],
   "paragraph": ["Apercu","sans-serif"]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "32px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#161616",
   "textColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#161616",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.usekaya.com/_nuxt/kaya-wordmark.BagdyJIn.webp",
  "favicon": "https://www.usekaya.com/favicon-32x32.png",
  "ogImage": "https://www.usekaya.com/_nuxt/launch-hero.ClMokupW.webp",
  "logoHref": "/",
  "logoAlt": "Kaya wordmark"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals and marketers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}