kaya.json

Kaya Brand Identity

A complete profile of Kaya's visual system — colors, typography, components, and personality — extracted from https://www.usekaya.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0F62FE
Accent #1F93FF
Body Font Apercu
Heading Font Apercu Pro

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and marketers

Kaya Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are some instructions that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Apercu",
      "role": "body"
    },
    {
      "family": "Apercu Pro",
      "role": "heading"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0F62FE",
    "secondary": "#FF4040",
    "accent": "#1F93FF",
    "background": "#FFFFFF",
    "textPrimary": "#1F1F1F",
    "link": "#1F93FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Apercu",
      "heading": "Apercu Pro"
    },
    "fontStacks": {
      "heading": [
        "Apercu",
        "sans-serif"
      ],
      "body": [
        "Apercu",
        "sans-serif"
      ],
      "paragraph": [
        "Apercu",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#161616",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#161616",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.usekaya.com/_nuxt/kaya-wordmark.BagdyJIn.webp",
    "favicon": "https://www.usekaya.com/favicon-32x32.png",
    "ogImage": "https://www.usekaya.com/_nuxt/launch-hero.ClMokupW.webp",
    "logoHref": "/",
    "logoAlt": "Kaya wordmark"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo for Kaya.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get free access",
      "reasoning": "Button #0 is selected as the primary CTA because it has a dark background (#161616) which contrasts well with the text, making it stand out. It also has action-oriented text 'Get free access' and is styled with classes indicating primary importance (e.g., 'cl-is-primary')."
    },
    "secondary": {
      "index": 3,
      "text": "Get free access",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFFFF) compared to the primary button. It maintains the same action-oriented text but is styled as a 'ghost' button, making it less prominent than the primary button.
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals and marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo for Kaya.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}