Kaso Brand Identity

A complete profile of Kaso's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E53E51
• secondary: #0A032D
• accent: #FF9F1C
• background: #FFFFFF
• textPrimary: #000000
• link: #FF9F1C

Typography

• primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
• heading: Lexend Giga — https://fonts.google.com/specimen/Lexend+Giga

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=960px, shadow=none
• buttonPrimary: background=#FF9F1C, textColor=#FFFFFF, borderRadius=25px, shadow=rgba(0, 0, 0, 0) 0px 0px 100px 100px inset
• buttonSecondary: background=#E53E51, textColor=#FFFFFF, borderRadius=960px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in UAE and Saudi Arabia

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    },
    {
      "family": "Lexend Giga",
      "role": "heading"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    },
    {
      "family": "IBM Plex Sans Arabic",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E53E51",
    "secondary": "#0A032D",
    "accent": "#FF9F1C",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF9F1C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Lexend Giga"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "63px",
      "h2": "63px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "960px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF9F1C",
      "textColor": "#FFFFFF",
      "borderRadius": "25px",
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 100px 100px inset"
    },
    "buttonSecondary": {
      "background": "#E53E51",
      "textColor": "#FFFFFF",
      "borderRadius": "960px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6949278c88db81663214e767/6949278c88db81663214ea73_Logo%20white.png",
    "favicon": "https://cdn.prod.website-files.com/6949278c88db81663214e767/6949278c88db81663214e924_Kaso%20K.png",
    "ogImage": "https://cdn.prod.website-files.com/62109e41c7979b6f0be71ff1/653f6bb890ac0e04956df45d_KASO.jpg"
  }
}