kaso.json
Kaso Brand Identity
A complete profile of Kaso's visual system — colors, typography, components, and personality — extracted from https://www.kaso.ai. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #E53E51 |
| Accent | #FF9F1C |
| Body Font | Proxima Nova |
| Heading Font | Lexend Giga |
Color Palette
- primary: #E53E51
- secondary: #0A032D
- accent: #FF9F1C
- background: #FFFFFF
- textPrimary: #000000
- link: #FF9F1C
Typography
- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Lexend Giga — https://fonts.google.com/specimen/Lexend+Giga
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=960px, shadow=none
- buttonPrimary: background=#FF9F1C, textColor=#FFFFFF, borderRadius=25px, shadow=rgba(0, 0, 0, 0) 0px 0px 100px 100px inset
- buttonSecondary: background=#E53E51, textColor=#FFFFFF, borderRadius=960px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: businesses in UAE and Saudi Arabia
Kaso Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- YC-Backed KASO Raises $10.5 Million and Launches F&B Fintech Vertical, Aiming to Reach $1 Billion GMV Target by 2024
- Image:
- Source: Link
- Kaso | Blog and News
- Image: %20(11).png)
- Source: Link
- Kaso | Restaurant Supply Management Solutions for Restaurants
- Image:
- Source: Link
- Kaso | Blog and News
- Image: %20(12).png)
- Source: Link
- YC-Backed KASO Raises $10.5 Million and Launches F&B Fintech Vertical, Aiming to Reach $1 Billion GMV Target by 2024
- Image:
- Source: Link
- Former Talabat CTO and Ex-Careem, Khaled Rashad, Joins Food-tech KASO as CTO, Steering Towards a Unicorn Future
- Image: .jpg)
- Source: Link
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.