Karumi Brand Identity

A complete profile of Karumi's visual system — colors, typography, components, and personality — extracted from https://www.karumi.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #F7E4CD
• accent: #0C0A09
• background: #FFFFFF
• textPrimary: #6D6C6B
• link: #FFE0E1

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Tiempos Headline Regular — https://fonts.google.com/specimen/Tiempos+Headline+Regular

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0C0A09, textColor=#0000EE, borderRadius=6px, shadow=none
• buttonSecondary: background=#EEEEEE, textColor=#444444, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Karumi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Karumi
  • Image:
  • Source: https://www.karumi.ai/privacy
• Karumi AI Blog | Product demo insights
  • Image:
  • Source: https://www.karumi.ai/blog
• Karumi vs Guideflow: what are the differences?
  • Image:
  • Source: https://www.karumi.ai/blog/karumi-vs-guideflow
• Karumi AI: The Agentic Demo Platform
  • Image:
  • Source: https://www.karumi.ai/
• The 7 best Demostack alternatives in 2026
  • Image:
  • Source: https://www.karumi.ai/blog/demostack-alternatives

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist Mono",
      "role": "monospace"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Tiempos Headline Regular",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#F7E4CD",
    "accent": "#0C0A09",
    "background": "#FFFFFF",
    "textPrimary": "#6D6C6B",
    "link": "#FFE0E1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Tiempos Headline Regular"
    },
    "fontStacks": {
      "heading": [
        "Tiempos Headline Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "Geist Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0C0A09",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#444444",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/MnDDhzGkczNTks733hCgXEoBfk.svg?width=86&height=16",
    "favicon": "https://framerusercontent.com/images/a7CkM0pc6ppgiaqoOXHjBlnsw.png",
    "ogImage": "https://framerusercontent.com/assets/2mpVjEB6FkzL51y6qyM9iOiODzU.png",
    "logoHref": "https://www.karumi.ai"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  }
}