Karsa Brand Identity

A complete profile of Karsa's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #A7F3D0
• secondary: #9CA3AF
• accent: #047857
• background: #FBFBF9
• textPrimary: #262626
• link: #047857

Typography

• primary: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans
• heading: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=1.6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and individuals seeking banking services

Karsa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Karsa
  • Image:
  • Source: https://gokarsa.com/
• Karsa
  • Image:
  • Source: https://gokarsa.com/
• Karsa
  • Image:
  • Source: https://gokarsa.com/
• Karsa
  • Image:
  • Source: https://gokarsa.com/
• Karsa
  • Image:
  • Source: https://gokarsa.com/
• Karsa
  • Image:
  • Source: https://gokarsa.com/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company’s homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page’s CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sauce Sans",
   "role": "body"
  },
  {
   "family": "geistSans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#A7F3D0",
  "secondary": "#9CA3AF",
  "accent": "#047857",
  "background": "#FBFBF9",
  "textPrimary": "#262626",
  "link": "#047857"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sauce Sans",
   "heading": "Open Sauce Sans"
  },
  "fontStacks": {
   "heading": [
    "Open Sauce Sans",
    "geistSans",
    "system-ui",
    "-apple-system",
    "Segoe UI",
    "sans-serif"
   ],
   "body": [
    "Open Sauce Sans",
    "geistSans",
    "system-ui",
    "-apple-system",
    "Segoe UI",
    "sans-serif"
   ],
   "paragraph": [
    "Open Sauce Sans",
    "geistSans",
    "system-ui",
    "-apple-system",
    "Segoe UI",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "48px",
   "body": "14.72px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "7px"
 },
 "components": {
  "buttonPrimary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "1.6px",
   "borderRadiusCorners": {
    "topLeft": "1.6px",
    "topRight": "1.6px",
    "bottomRight": "1.6px",
    "bottomLeft": "1.6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://gokarsa.com/karsa-new-logo.svg",
  "favicon": "https://gokarsa.com/favicon.ico",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Karsa. The global dollar account."
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Join Business Banking Waitlist",
   "reasoning": "The button 'Join Business Banking Waitlist' is the only button available and serves as the main call-to-action, despite its transparent background. It is action-oriented and prominently placed."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button available, so no secondary button can be selected."
  },
  "confidence": 0.8
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals and individuals seeking banking services"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.8,
  "colors": 0.9,
  "overall": 0.8500000000000001
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}