Karsa Brand Identity

A complete profile of Karsa's visual system — colors, typography, components, and personality — extracted from https://gokarsa.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/karsa
• Machine-readable JSON: https://characterquilt.com/branding/karsa.json
• Per-page llms.txt: https://characterquilt.com/branding/karsa/llms.txt

Quick Facts

Color Palette

• primary: #A7F3D0
• secondary: #9CA3AF
• accent: #047857
• background: #FBFBF9
• textPrimary: #262626
• link: #047857

Typography

• primary: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans
• heading: Open Sauce Sans — https://fonts.google.com/specimen/Open+Sauce+Sans

Visual Assets

• Logo: https://gokarsa.com/karsa-new-logo.svg
• Favicon: https://gokarsa.com/favicon.ico

UI Components

• buttonPrimary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=1.6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and individuals seeking banking services

Karsa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Karsa
  • Image: https://gokarsa.com/images/bg-skyline.jpg
  • Source: https://gokarsa.com/
• Karsa
  • Image: https://gokarsa.com/images/landing/workflow-collage/dubai-office-night-3.webp
  • Source: https://gokarsa.com/
• Karsa
  • Image: https://gokarsa.com/images/landing/workflow-collage/warehouse-move-1.webp
  • Source: https://gokarsa.com/
• Karsa
  • Image: https://gokarsa.com/images/landing/workflow-collage/shipping-port-3.webp
  • Source: https://gokarsa.com/
• Karsa
  • Image: https://gokarsa.com/images/landing/workflow-collage/cash-office-2.webp
  • Source: https://gokarsa.com/
• Karsa
  • Image: https://gokarsa.com/images/landing/workflow-collage/nairobi-suits-2.webp
  • Source: https://gokarsa.com/

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.