Karmen Brand Identity

A complete profile of Karmen's visual system — colors, typography, components, and personality — extracted from https://www.karmenai.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/karmen
• Machine-readable JSON: https://characterquilt.com/branding/karmen.json
• Per-page llms.txt: https://characterquilt.com/branding/karmen/llms.txt

Quick Facts

Color Palette

• primary: #0097FE
• secondary: #0000EE
• accent: #0097FE
• background: #FFFFFF
• textPrimary: #525252
• link: #FDDAFF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#0097FE, textColor=#0000EE, borderRadius=8px, shadow=rgba(99, 99, 99, 0.07) 0px 1px 3px 0px, rgba(99, 99, 99, 0.06) 0px 5px 5px 0px, rgba(99, 99, 99, 0.03) 0px 12px 7px 0px, rgba(99, 99, 99, 0.01) 0px 21px 8px 0px, rgba(99, 99, 99, 0) 0px 33px 9px 0px
• buttonSecondary: background=#000000, textColor=#0000EE, borderRadius=8px, shadow=rgba(99, 99, 99, 0.07) 0px 1px 3px 0px, rgba(99, 99, 99, 0.06) 0px 5px 5px 0px, rgba(99, 99, 99, 0.03) 0px 12px 7px 0px, rgba(99, 99, 99, 0.01) 0px 21px 8px 0px, rgba(99, 99, 99, 0) 0px 33px 9px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Karmen Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Karmen
  • Image:
  • Source: https://www.karmenai.com/
• Karmen
  • Image:
  • Source: https://www.karmenai.com/
• Karmen
  • Image:
  • Source: https://www.karmenai.com/
• Karmen
  • Image:
  • Source: https://www.karmenai.com/
• Karmen
  • Image:
  • Source: https://www.karmenai.com/
• Karmen
  • Image:
  • Source: https://www.karmenai.com/

Working with these fonts

Not found on Google Fonts? Suggestions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.