kapital bank.json

Kapital Bank Brand Identity

A complete profile of Kapital Bank's visual system — colors, typography, components, and personality — extracted from https://www.kapital.mx. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #ECD9BA
Accent #ECD9BA
Body Font TT Interfaces
Heading Font TT Interfaces

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and individuals seeking financial solutions in Mexico

Kapital Bank Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TT Interfaces",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#ECD9BA",
    "accent": "#ECD9BA",
    "background": "#F8F8F8",
    "textPrimary": "#111111",
    "link": "#ECD9BA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TT Interfaces",
      "heading": "TT Interfaces"
    },
    "fontStacks": {
      "heading": [
        "TT Interfaces",
        "Helvetica",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "TT Interfaces",
        "Helvetica",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "TT Interfaces"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#242326",
      "textColor": "#FFFFFF",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%2042%20444%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M3.10663%2020.9527L0%2015.2535H14.2819C16.1631%2015.2657%2017.9071%2014.2519%2018.8506%2012.5981L26.0417%200.000291824L29.2161%205.64207L22.0087%2018.2938C21.0763%2019.9312%2019.3588%2020.9432%2017.4966%2020.9536H3.10663V20.9527Z%22%20fill%3D%22%238491A2%22%20style%3D%22fill%3A%20rgb(132%2C%20145%2C%20162)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M29.216%2038.36L26.0425%2044L18.8514%2031.4022C17.907%2029.7484%2016.1638%2028.7355%2014.2827%2028.7468H0.00163269L3.18797%2023.085H17.4648C19.3459%2023.0754%2021.0882%2024.09%2022.0309%2025.7448L29.216%2038.36Z%22%20fill%3D%22%238491A2%22%20style%3D%22fill%3A%20rgb(132%2C%20145%2C%20162)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M31.2323%206.72727H37.6641L30.473%2019.325C29.5286%2020.9789%2029.5286%2023.0203%2030.473%2024.6742L37.6641%2037.272H31.2306L24.0532%2024.6698C23.1122%2023.0177%2023.1122%2020.9815%2024.0532%2019.3294L31.2323%206.72727Z%22%20fill%3D%22%23465364%22%20style%3D%22fill%3A%20rgb(70%2C%2083%2C%20100)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M40.107%2041.1464C39.6022%2041.1464%2039.1908%2040.9846%2038.8652%2040.6611C38.5396%2040.34%2038.378%2039.923%2038.378%2039.4174C38.378%2038.9119%2038.5396%2038.4973%2038.8652%2038.1738C39.1882%2037.8502%2039.6022%2037.6885%2040.107%2037.6885C40.6118%2037.6885%2041.0207%2037.8502%2041.3488%2038.1738C41.6744%2038.4973%2041.8359%2038.9144%2041.8359%2039.4174C41.8359%2039.9204%2041.6744%2040.34%2041.3488%2040.6611C41.0232%2040.9846%2040.6093%2041.1464%2040.107%2041.1464ZM40.107%2040.7647C40.4906%2040.7647%2040.8087%2040.6383%2041.056%2040.3855C41.3034%2040.1353%2041.427%2039.8092%2041.427%2039.4149C41.427%2039.0206%2041.3034%2038.697%2041.056%2038.4443C40.8061%2038.194%2040.4906%2038.0676%2040.107%2038.0676C39.7233%2038.0676%2039.4053%2038.1915%2039.1605%2038.4443C38.9131%2038.6945%2038.7869%2039.0206%2038.7869%2039.4149C38.7869%2039.8092%2038.9106%2040.1328%2039.1605%2040.3855C39.4078%2040.6358%2039.7233%2040.7647%2040.107%2040.7647ZM39.4583%2040.3072V38.5024H40.2281C40.4301%2038.5024%2040.5891%2038.5555%2040.7052%2038.6642C40.8213%2038.7754%2040.8793%2038.9195%2040.8793%2039.104C40.8793%2039.3795%2040.7153%2039.5868%2040.4452%2039.6576L40.902%2040.3046H40.4452L40.0136%2039.6803H39.8697V40.3046H39.4583V40.3072ZM39.8697%2039.3441H40.2105C40.3998%2039.3441%2040.4932%2039.2632%2040.4932%2039.104C40.4932%2038.9447%2040.3972%2038.8639%2040.2054%2038.8639H39.8697V39.3441Z%22%20fill%3D%22%23465364%22%20style%3D%22fill%3A%20rgb(70%2C%2083%2C%20100)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://kapital.com/apple-touch-icon.png",
    "ogImage": "https://images.ctfassets.net/vr3zuj968faf/4ukUDPhZ4HcU709aDP2z4W/707d2a47f3771d4999f6c55aa9efb176/Kapital_Bank_Mexico_OG.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Kapital'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Quiero mi Crédito FLEX",
      "reasoning": "Button #1 ('Quiero mi Crédito FLEX') is likely the primary CTA due to its action-oriented text and distinct rounded style, suggesting a key financial service offering."
    },
    "secondary": {
      "index": 9,
      "text": "Descargar la App Kapital",
      "reasoning": "Button #9 ('Descargar la App Kapital') serves as a secondary action, promoting app download with a different color group (#111111) and a border, indicating a supportive action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and individuals seeking financial solutions in Mexico"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Kapital'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}