kapa.ai Brand Identity

A complete profile of kapa.ai's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #FF70A5
• accent: #0000EE
• background: #0C0B0D
• textPrimary: #0C0B0D
• link: #2B131D

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Darker Grotesque — https://fonts.google.com/specimen/Darker+Grotesque

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#181719, textColor=#0000EE, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

kapa.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI For Your Internal Knowledge Base - kapa.ai - Instant AI answers to technical questions
  • Image:
  • Source: https://www.kapa.ai/blog/ai-for-your-internal-knowledge-base
• kapa.ai - AI Assistant for Technical Documentation
  • Image:
  • Source: https://www.kapa.ai/blog
• Driving Users to MCP - kapa.ai - Instant AI answers to technical questions
  • Image:
  • Source: https://www.kapa.ai/blog/driving-users-to-mcp
• kapa.ai - AI Assistant for Technical Documentation
  • Image:
  • Source: https://www.kapa.ai/blog
• Build vs Buy: The Hidden Iceberg of AI Assistants (Why Most In-House AI Agent Projects Fail) - kapa.ai - Instant AI answers to technical questions
  • Image:
  • Source: https://www.kapa.ai/blog/build-vs-buy-ai-assistant-iceberg
• Launch: Custom Auto Tags - kapa.ai - Instant AI answers to technical questions
  • Image:
  • Source: https://www.kapa.ai/blog/launch-custom-ai-tags

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Darker Grotesque",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#FF70A5",
  "accent": "#0000EE",
  "background": "#0C0B0D",
  "textPrimary": "#0C0B0D",
  "link": "#2B131D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Darker Grotesque"
  },
  "fontStacks": {
   "heading": [
    "Darker Grotesque",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "56px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#181719",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/upy0ulUxWlHpxbKDOVxvuTJ6yaY.png?width=989&height=262",
  "favicon": "https://framerusercontent.com/images/wsDx6RqY7dPvdsAgzZyTMB8KBmM.png",
  "ogImage": "https://framerusercontent.com/images/f4igsQq4o21p1I7eSKhe53nWNIQ.png",
  "logoHref": "./"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'kapa.ai'.",
  "confidence": 0.85,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Try for free",
   "reasoning": "The button 'Try for free' is a strong call-to-action, encouraging users to engage with the product. It is likely a primary action due to its action-oriented text and prominence."
  },
  "secondary": {
   "index": 3,
   "text": "Try for free",
   "reasoning": "The button 'Try for free' with a different background color (#FFFFFF) serves as a secondary option, offering the same action but with less visual emphasis."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'kapa.ai'.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}