llms.txt

Kalshi Brand Identity

A complete profile of Kalshi's visual system — colors, typography, components, and personality — extracted from https://www.kalshi.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #0AC285
Body Font kalshiSans
Heading Font kalshiCondensed

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: financial traders and investors

Kalshi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "kalshiSans",
 "role": "body"
 },
 {
 "family": "kalshiCondensed",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#0000EE",
 "secondary": "#28CC95",
 "accent": "#0AC285",
 "background": "#FFFFFF",
 "textPrimary": "#191919",
 "link": "#0AC285"
 },
 "typography": {
 "fontFamilies": {
 "primary": "kalshiSans",
 "heading": "kalshiCondensed"
 },
 "fontStacks": {
 "heading": [
 "kalshiSans",
 "sans-serif"
 ],
 "body": [
 "kalshiSans",
 "sans-serif"
 ],
 "paragraph": [
 "kalshiSans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "15px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "input": {
 "background": "#EDEDED",
 "textColor": "#191919",
 "borderColor": null,
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "transparent",
 "textColor": "#191919",
 "borderColor": "#0AC285",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22%22%20width%3D%2289%22%20height%3D%2226%22%20viewBox%3D%220%200%20772%20226%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M255.677%2058.1911C210.683%2058.1911%20183.381%2078.5114%20181.206%20113.922H228.062C229.924%20100.374%20238.611%2093.2917%20253.814%2093.2917C269.018%2093.2917%20277.396%20100.064%20277.088%20110.842C276.775%20119.156%20271.501%20122.852%20258.16%20124.7L238.923%20127.164C195.484%20132.398%20175.002%20148.717%20175.002%20177.967C175.002%20207.218%20195.48%20226%20229.611%20226C251.331%20226%20267.776%20218.302%20278.017%20203.522V222.61H326.422V117.924C326.422%2078.5114%20302.532%2058.1911%20255.677%2058.1911ZM245.44%20192.437C231.478%20192.437%20223.72%20186.281%20223.72%20174.887C223.72%20164.109%20230.545%20158.875%20249.473%20156.105L258.16%20154.873C265.845%20153.8%20272.17%20152.274%20277.396%20150.131V166.267C277.396%20181.663%20264.368%20192.437%20245.44%20192.437ZM343.488%203.38607H393.135V222.61H343.488V3.38607ZM105.23%20105.628L179.66%20222.61H115.118L54.3009%20121.934V222.61H0V3.38607H54.3009V99.102L119.464%203.38607H177.489L105.23%20105.628ZM716.145%2026.1705C716.145%2012.0062%20728.557%200%20744.073%200C759.588%200%20772%2012.0062%20772%2026.1705C772%2040.3347%20759.588%2052.3409%20744.073%2052.3409C728.557%2052.3409%20716.145%2040.6407%20716.145%2026.1705ZM544.868%20172.423C544.868%20208.446%20518.494%20225.996%20474.743%20225.996C430.991%20225.996%20403.997%20206.908%20402.447%20172.113H448.369C450.232%20185.351%20456.435%20192.743%20474.434%20192.743C489.95%20192.743%20497.395%20186.587%20497.395%20177.347C497.395%20168.107%20488.396%20163.489%20465.747%20160.107C422.616%20154.257%20405.242%20141.631%20405.242%20109.304C405.242%2075.1293%20436.582%2058.1911%20471.643%2058.1911C509.186%2058.1911%20536.493%2071.4293%20540.218%20108.688H495.225C493.054%2096.9877%20486.225%2091.1376%20471.951%2091.1376C458.61%2091.1376%20451.161%2097.2937%20451.161%20105.608C451.161%20114.844%20458.61%20118.23%20480.638%20121.31C523.148%20127.16%20544.868%20137.934%20544.868%20172.423ZM719.249%2061.5771H768.896V222.61H719.249V61.5771ZM702.183%20115.77V222.61H652.536V124.39C652.536%20107.146%20645.399%2098.2197%20629.884%2098.2197C614.368%2098.2197%20603.51%20108.072%20603.51%20127.47V222.61H553.863V3.38607H603.51V85.5617C611.32%2070.1734%20627.761%2058.1911%20651.603%2058.1911C681.393%2058.1911%20702.179%2076.9734%20702.179%20115.766L702.183%20115.77Z%22%20style%3D%22fill%3A%20rgb(40%2C%20204%2C%20149)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://kalshi.com/Kalshi_Favicon.png",
 "ogImage": "https://kalshi.com/images/meta-og.png",
 "logoHref": "/"
}