# Kalshi Brand Identity

A complete profile of **Kalshi**'s visual system — colors, typography, components, and personality — extracted from [https://www.kalshi.com](https://www.kalshi.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.kalshi.com.

| Color      | Hex Code | RGB Values          |
|------------|----------|---------------------|
| primary    | #0000EE  | rgb(0, 0, 238)      |
| secondary  | #28CC95  | rgb(40, 204, 149)   |
| accent     | #0AC285  | rgb(10, 194, 133)   |
| background | #FFFFFF  | rgb(255, 255, 255)  |
| textPrimary| #191919  | rgb(25, 25, 25)     |
| link       | #0AC285  | rgb(10, 194, 133)   |

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** kalshiSans ([Google Fonts →](https://fonts.google.com/specimen/kalshiSans))  
- **Heading:** kalshiCondensed ([Google Fonts →](https://fonts.google.com/specimen/kalshiCondensed))

## Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Kalshi's actual button styles.

### Input

- **Background:** #EDEDED  
- **Text Color:** #191919  
- **Border Color:** null  
- **Border Radius:** 100px  
- **Shadow:** none

### Button Primary

- **Background:** transparent  
- **Text Color:** #191919  
- **Border Color:** #0AC285  
- **Border Radius:** 100px  
- **Shadow:** rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** financial traders and investors

## Frequently Asked Questions

1. **What is Kalshi's primary brand color?**  
   Kalshi's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Kalshi use?**  
   Kalshi uses #0AC285 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Kalshi use?**  
   Kalshi uses kalshiSans for body text and kalshiCondensed for headings.
4. **Does Kalshi use a light or dark theme?**  
   Kalshi's primary site uses a light color scheme, with a background of #FFFFFF.
5. **Where can I find Kalshi's logo?**  
   Kalshi's logo is available directly on their site (https://www.kalshi.com).