Kalinda Brand Identity

A complete profile of Kalinda's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #747C94
• secondary: #2E8B57
• accent: #18244C
• background: #FFFFFF
• textPrimary: #18244C
• link: #18244C

Typography

• primary: Waldenburg — https://fonts.google.com/specimen/Waldenburg
• heading: Waldenburg — https://fonts.google.com/specimen/Waldenburg

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#18244C, borderRadius=5px, shadow=none
• buttonSecondary: background=#F2F2F2, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: mass tort law firms

Kalinda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Privacy Policy — Kalinda
  • Image:
  • Source: Privacy Policy Link
• Kalinda Shoots +1 to Lead Pioneers at Penn State Altoona Spring Invitational - Point Park University
  • Image:
  • Source: Point Park News
• Kalinda: Deep research for class action law firms | Y Combinator
  • Image:
  • Source: Y Combinator Link
• AI & Inequality | Kalinda Ukanwa predicts biased algorithms 'to be less profitable'
  • Image:
  • Source: YouTube Video

Working with these fonts

Not found on Google Fonts? Agent Instructions for using the fonts include:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or extensions: woff2, woff, ttf, otf).
3. Hard-reload the page and click around to load specific weights.
4. Download captured font URLs.
5. Copy matching @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Waldenburg",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#747C94",
 "secondary": "#2E8B57",
 "accent": "#18244C",
 "background": "#FFFFFF",
 "textPrimary": "#18244C",
 "link": "#18244C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Waldenburg",
 "heading": "Waldenburg"
 },
 "fontStacks": {
 "heading": [
 "Waldenburg",
 "sans-serif"
 ],
 "body": [
 "Waldenburg",
 "sans-serif"
 ],
 "paragraph": [
 "Waldenburg",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "52px",
 "body": "17px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#18244C",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F2F2F2",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.kalinda.ai/kalinda_white.png",
 "favicon": "https://www.kalinda.ai/ktree_circle.png",
 "ogImage": null,
 "logoHref": "index.html",
 "logoAlt": "Kalinda"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Kalinda' with a medium size, making it the primary brand logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Request a Demo",
 "reasoning": "Button #1 ('Request a Demo') is likely the primary CTA due to its action-oriented text and distinct text color (#18244C) against a white background, making it stand out more than the others."
 },
 "secondary": {
 "index": 2,
 "text": "Identify",
 "reasoning": "Button #2 ('Identify') is selected as secondary due to its different background color (#F2F2F2) and less prominent action text compared to the primary button."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "mass tort law firms"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Kalinda' with a medium size, making it the primary brand logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}