Kalinda Brand Identity

A complete profile of Kalinda's visual system — colors, typography, components, and personality — extracted from https://www.kalinda.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/kalinda
• Machine-readable JSON: https://characterquilt.com/branding/kalinda.json

Quick Facts

Color Palette

• primary: #747C94
• secondary: #2E8B57
• accent: #18244C
• background: #FFFFFF
• textPrimary: #18244C
• link: #18244C

Typography

• primary: Waldenburg — https://fonts.google.com/specimen/Waldenburg
• heading: Waldenburg — https://fonts.google.com/specimen/Waldenburg

Visual Assets

• Logo: https://www.kalinda.ai/kalinda_white.png
• Favicon: https://www.kalinda.ai/ktree_circle.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#18244C, borderRadius=5px, shadow=none
• buttonSecondary: background=#F2F2F2, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: mass tort law firms

Kalinda Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Privacy Policy — Kalinda
  • Image: https://www.kalinda.ai/kalinda_white.png
• Kalinda Shoots +1 to Lead Pioneers at Penn State Altoona Spring Invitational - Point Park University
  • Image: https://pointparksports.com/images/2025/4/12/Default_Score_Update_6932867.png
• Kalinda: Deep research for class action law firms | Y Combinator
  • Image: https://i.ytimg.com/vi/EaPmwze4G18/maxresdefault.jpg
• AI & Inequality | Kalinda Ukanwa predicts biased algorithms 'to be less profitable'
  • Image: https://i.ytimg.com/vi/NaPLUnaBpjI/maxresdefault.jpg

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.