Kaizen Brand Identity

A complete profile of Kaizen's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D1B5F7
• secondary: #F5F0FF
• accent: #9D66FF
• background: #FFFFFF
• textPrimary: #111111
• link: #9D66FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Neue Montreal — https://fonts.google.com/specimen/Neue+Montreal

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#E3E3E3, borderRadius=0px, shadow=none
• buttonSecondary: background=#111111, textColor=#000000, borderColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking automation solutions

Kaizen Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kaizen: Automate anything on the web
  • Image:
  • Source: https://kaizenautomation.com/
• Kaizen: Automate anything on the web
  • Image:
  • Source: https://kaizenautomation.com/
• Kaizen: Automate anything on the web
  • Image:
  • Source: https://kaizenautomation.com/
• Kaizen: Automate anything on the web
  • Image:
  • Source: https://kaizenautomation.com/
• Kaizen Report Template – Continuous Improvement Toolkit
  • Image:
  • Source: https://citoolkit.com/templates/kaizen-report-template/
• Saaspo | Kaizen Landing Page
  • Image:
  • Source: https://saaspo.com/pages/kaizen-landing-page

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Neue Montreal",
   "role": "heading"
  },
  {
   "family": "Nanum Myeongjo",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#D1B5F7",
  "secondary": "#F5F0FF",
  "accent": "#9D66FF",
  "background": "#FFFFFF",
  "textPrimary": "#111111",
  "link": "#9D66FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Neue Montreal"
  },
  "fontStacks": {
   "heading": [
    "Nanum Myeongjo",
    "serif"
   ],
   "body": [
    "Inter",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Neue Montreal",
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "16px",
   "body": "28px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#E3E3E3",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#111111",
   "textColor": "#000000",
   "borderColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://rwqqrnsxhishecvdnalx.supabase.co/storage/v1/object/public/assets/18c2bb6e-f969-42ec-b708-a1fa6d3692d3/c628370f-06d4-42b7-9829-36a69aad6b56.svg",
  "favicon": "https://rwqqrnsxhishecvdnalx.supabase.co/storage/v1/object/public/assets/18c2bb6e-f969-42ec-b708-a1fa6d3692d3/abfd98f5-02cf-40e8-9194-f03689f33231.png",
  "ogImage": "https://framerusercontent.com/images/ijbzw3fozCl64PwJDKLX1eYLg.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals seeking automation solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": "custom"
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}