KaiPod Learning Brand Identity

A complete profile of KaiPod Learning's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2575FC
• secondary: #1A5F74
• accent: #047DA3
• background: #FFFDEB
• textPrimary: #000000
• link: #1A5F74

Typography

• primary: Axiforma — https://fonts.google.com/specimen/Axiforma
• heading: Axiforma — https://fonts.google.com/specimen/Axiforma

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#047DA3, textColor=#FFFDEB, borderColor=#FFFDEB, borderRadius=100px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFDEB, borderColor=#FFFDEB, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: educators and parents interested in microschools

KaiPod Learning Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Wonderstead - KaiPod Learning
  • Image:
  • Source: Link
• KaiPod Learning Blog | student corner
  • Image: %20(2).png)
  • Source: Link
• Laurel Springs Partners with KaiPod To Offer Hybrid Learning
  • Image:
  • Source: Link
• KaiPod Learning Blog | self-paced learning
  • Image:
  • Source: Link
• Find a Microschool Directory - PivotED
  • Image:
  • Source: Link
• KaiPod Learning Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts.

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Axiforma",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "unknown"
  },
  {
   "family": "Poppins",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2575FC",
  "secondary": "#1A5F74",
  "accent": "#047DA3",
  "background": "#FFFDEB",
  "textPrimary": "#000000",
  "link": "#1A5F74"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Axiforma",
   "heading": "Axiforma"
  },
  "fontStacks": {
   "heading": [
    "Axiforma",
    "sans-serif"
   ],
   "body": [
    "Axiforma",
    "sans-serif"
   ],
   "paragraph": [
    "Axiforma",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "40px",
   "h2": "65px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#047DA3",
   "textColor": "#FFFDEB",
   "borderColor": "#FFFDEB",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFDEB",
   "borderColor": "#FFFDEB",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.kaipodlearning.com/wp-content/uploads/2024/06/Logo-landscape-light-neutral.svg",
  "favicon": "https://www.kaipodlearning.com/wp-content/uploads/2024/05/kaipod-favicon_buffer.svg",
  "ogImage": "https://www.kaipodlearning.com/wp-content/uploads/2025/03/Homepage-new.webp",
  "logoAlt": "KaiPod Learning logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "educators and parents interested in microschools"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}