llms.txt

Kaelio Brand Identity

A complete profile of Kaelio's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #2D3E45
Accent #1B3139
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals and tech enthusiasts

Kaelio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions to help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Outfit",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2D3E45",
  "secondary": "#1B3139",
  "accent": "#1B3139",
  "background": "#FAF9F6",
  "textPrimary": "#5A6F77",
  "link": "#5A6F77"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Outfit"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "44px",
   "body": "17px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "2px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1B3139",
   "textColor": "#FEFEFD",
   "borderColor": "#FBFAF8",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1B3139",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
  }
 },
 "images": {
  "logo": "https://www.kaelio.com/_next/image?url=%2Fkaelio-logo.png&w=256&q=75&dpl=dpl_9ppqZTFqAMTzEi2z6Gq8UvX7281j",
  "favicon": "https://www.kaelio.com/favicon.ico?favicon.96386bc4.ico",
  "ogImage": "https://www.kaelio.com/opengraph-image?4ade33e0bbabc887",
  "logoHref": "/",
  "logoAlt": "Kaelio - AI data platform"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kaelio'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Try Free",
   "reasoning": "Button #0 'Try Free' has a vibrant brand color background (#1B3139) and action-oriented text, making it the primary CTA."
  },
  "secondary": {
   "index": 3,
   "text": "Book a Demo→",
   "reasoning": "Button #3 'Book a Demo→' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals and tech enthusiasts"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Kaelio'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}