# Kabilah Brand Identity

A complete profile of **Kabilah**'s visual system — colors, typography, components, and personality — extracted from https://www.kabilah.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/kabilah
- Machine-readable JSON: https://characterquilt.com/branding/kabilah.json
- Per-page llms.txt: https://characterquilt.com/branding/kabilah/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #637381 |
| Accent | #3758F9 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #637381
- secondary: #111928
- accent: #3758F9
- background: #F9FAFB
- textPrimary: #3758F9
- link: #3758F9

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- input: background=transparent, textColor=#637381, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#3758F9, textColor=#FFFFFF, borderColor=#3758F9, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#111928, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(166, 175, 195, 0.4) 0px 1px 3px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: nurses and healthcare professionals

## Kabilah Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kabilah for Nurses**  
  - Image:   
  - Source: https://www.kabilah.com/  
- **Blog | Kabilah**  
  - Image:   
  - Source: https://www.kabilah.com/finalists-at-VIVE  
- **Blog | Kabilah**  
  - Image:   
  - Source: https://www.kabilah.com/expert-interview-dr-stephen-ferrara  
- **Blog | Kabilah**  
  - Image:   
  - Source: https://www.kabilah.com/what-are-report-sheets  
- **Kabilah for Nurses**  
  - Image:   
  - Source: https://www.kabilah.com/  
- **Blog | Kabilah**  
  - Image:   
  - Source: https://www.kabilah.com/finalists-at-himss

## Working with these fonts

Not found on Google Fonts? Here are some instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#637381",
    "secondary": "#111928",
    "accent": "#3758F9",
    "background": "#F9FAFB",
    "textPrimary": "#3758F9",
    "link": "#3758F9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#637381",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3758F9",
      "textColor": "#FFFFFF",
      "borderColor": "#3758F9",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#111928",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(166, 175, 195, 0.4) 0px 1px 3px 0px"
    }
  },
  "images": {
    "logo": "https://www.kabilah.com/assets/images/logo/logo-white-def.png",
    "favicon": "https://www.kabilah.com/assets/images/favicon.png",
    "ogImage": null,
    "logoHref": "#home",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Kabilah' with a source URL indicating it is the main logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Kabilah Today",
      "reasoning": "Button #0 'Join Kabilah Today' uses the vibrant brand color #3758F9, indicating a strong call-to-action for new users to join, aligning with the primary CTA role."
    },
    "secondary": {
      "index": 2,
      "text": "Request a Demo",
      "reasoning": "Button #2 'Request a Demo' has a different background color (#FFFFFF) and serves as a secondary action, offering additional engagement without the primary's urgency."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "nurses and healthcare professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Kabilah' with a source URL indicating it is the main logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```