kabilah.json
Kabilah Brand Identity
A complete profile of Kabilah's visual system — colors, typography, components, and personality — extracted from https://www.kabilah.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/kabilah
- Machine-readable JSON: https://characterquilt.com/branding/kabilah.json
- Per-page llms.txt: https://characterquilt.com/branding/kabilah/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #637381 |
| Accent | #3758F9 |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #637381
- secondary: #111928
- accent: #3758F9
- background: #F9FAFB
- textPrimary: #3758F9
- link: #3758F9
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo:
- Favicon:
UI Components
- input: background=transparent, textColor=#637381, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#3758F9, textColor=#FFFFFF, borderColor=#3758F9, borderRadius=6px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#111928, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(166, 175, 195, 0.4) 0px 1px 3px 0px
Brand Personality
Tone: professional · Energy: medium · Audience: nurses and healthcare professionals
Kabilah Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Kabilah for Nurses
- Image:
- Source: https://www.kabilah.com/
- Blog | Kabilah
- Image:
- Source: https://www.kabilah.com/finalists-at-VIVE
- Blog | Kabilah
- Image:
- Source: https://www.kabilah.com/expert-interview-dr-stephen-ferrara
- Blog | Kabilah
- Image:
- Source: https://www.kabilah.com/what-are-report-sheets
- Kabilah for Nurses
- Image:
- Source: https://www.kabilah.com/
- Blog | Kabilah
- Image:
- Source: https://www.kabilah.com/finalists-at-himss
Working with these fonts
Not found on Google Fonts? Here are some instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#637381",
"secondary": "#111928",
"accent": "#3758F9",
"background": "#F9FAFB",
"textPrimary": "#3758F9",
"link": "#3758F9"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "40px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#637381",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#3758F9",
"textColor": "#FFFFFF",
"borderColor": "#3758F9",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#111928",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(166, 175, 195, 0.4) 0px 1px 3px 0px"
}
},
"images": {
"logo": "https://www.kabilah.com/assets/images/logo/logo-white-def.png",
"favicon": "https://www.kabilah.com/assets/images/favicon.png",
"ogImage": null,
"logoHref": "#home",
"logoAlt": "logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Kabilah' with a source URL indicating it is the main logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Join Kabilah Today",
"reasoning": "Button #0 'Join Kabilah Today' uses the vibrant brand color #3758F9, indicating a strong call-to-action for new users to join, aligning with the primary CTA role."
},
"secondary": {
"index": 2,
"text": "Request a Demo",
"reasoning": "Button #2 'Request a Demo' has a different background color (#FFFFFF) and serves as a secondary action, offering additional engagement without the primary's urgency."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "nurses and healthcare professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Kabilah' with a source URL indicating it is the main logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}