Kaagaz Brand Identity

A complete profile of Kaagaz's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #007BFF
• accent: #1F2937
• background: #FFFFFF
• textPrimary: #1F2937
• link: #1F2937

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image): /images/kaagaz-square-logo.webp

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses looking for document scanning solutions

Kaagaz Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kaagaz Scanner - PDF Maker, Indian Cam Scanner & PDF Reader
  • Image:
  • Source: Kaagaz App
• Kaagaz Blog
  • Image:
  • Source: Kaagaz Blog
• Maharana Pratap Jayanti: Celebrating the Great Rajput King of Mewar
  • Image:
  • Source: Maharana Pratap Jayanti Blog
• Guru Granth Sahib - Pehla Prakash Purab Posters & Greetings
  • Image:
  • Source: Guru Granth Sahib Designs
• Kaagaz Scanner - Frequently Asked Questions | Indian Cam Scanner
  • Image:
  • Source: Kaagaz FAQs
• Guru Granth Sahib - Pehla Prakash Purab Posters & Greetings
  • Image:
  • Source: Guru Granth Sahib Designs

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#6B7280",
  "secondary": "#007BFF",
  "accent": "#1F2937",
  "background": "#FFFFFF",
  "textPrimary": "#1F2937",
  "link": "#1F2937"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "75px",
   "h2": "65px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "24px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "50px",
   "borderRadiusCorners": {
    "topLeft": "50px",
    "topRight": "50px",
    "bottomRight": "50px",
    "bottomLeft": "50px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://gallery.kaagaz.app/web/images/kaagaz-logo-h.webp",
  "favicon": "https://kaagaz.app/images/favicon.ico",
  "ogImage": "/images/kaagaz-square-logo.webp",
  "logoHref": "/",
  "logoAlt": "Kaagaz Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "individuals and businesses looking for document scanning solutions"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}