# justt Brand Identity

A complete profile of **justt**'s visual system — colors, typography, components, and personality — extracted from [https://justt.ai/](https://justt.ai/). Built for designers, agents, and AI tools.

## Primary

### Color
#### Primary
#374151

#### Accent
#7039EE

## Typography

### Body Font
Roboto

### Heading
Roboto

## Color Palette

Brand palette extracted from https://justt.ai/.

| Color Type | Hex Code | RGB Code |
|------------|----------|----------|
| primary    | #374151  | rgb(55, 65, 81) |
| secondary  | #6E3AEB  | rgb(110, 58, 235) |
| accent     | #7039EE  | rgb(112, 57, 238) |
| background | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary| #000000  | rgb(0, 0, 0) |
| link       | #7039EE  | rgb(112, 57, 238) |

## Typography

Each font links to its Google Fonts page where available.

| Role      | Font Family    | Google Fonts Link |
|-----------|----------------|-------------------|
| primary   | Roboto         | [Google Fonts →](https://fonts.google.com/specimen/Roboto) |
| heading   | Roboto         | [Google Fonts →](https://fonts.google.com/specimen/Roboto) |
|           | Axiforma New, sans-serif |   |

## Visual Assets

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** businesses seeking chargeback solutions

## justt Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

### Images

| Image                                                                                     | Source                        |
|-------------------------------------------------------------------------------------------|-------------------------------|
|  | [files.readme.io](https://files.readme.io/33380b5-pexels-lukas-574071.jpg) |
|  | [justt.ai](https://justt.ai/wp-content/uploads/2025/06/blog-11-1024x533.webp) |
|  | [justt.ai](https://justt.ai/wp-content/uploads/2025/03/The-Link-Between-scaled.jpg) |
|  | [justt.ai](https://justt.ai/wp-content/uploads/2025/03/blog-4-1-1024x533.jpg) |
|  | [justt.ai](https://justt.ai/wp-content/uploads/2024/09/AcroCharge_153-1-scaled.jpg) |
|  | [justt.ai](https://justt.ai/wp-content/uploads/2025/07/blog-1-1024x533.jpg) |

## Frequently Asked Questions

**What is justt's primary brand color?**  
justt's primary brand color is #374151. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does justt use?**  
justt uses #7039EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does justt use?**  
justt uses Roboto as the primary typeface across body and headings.

**Does justt use a light or dark theme?**  
justt's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find justt's logo?**  
justt's logo is available directly on their site (https://justt.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://justt.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by justt.

## Methodology

Brand data on this page was extracted from [https://justt.ai/](https://justt.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Ubuntu",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#374151",
    "secondary": "#6E3AEB",
    "accent": "#7039EE",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#7039EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Axiforma New",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://justt.ai/wp-content/uploads/2025/03/logo.svg",
    "favicon": "https://justt.ai/wp-content/uploads/2024/12/cropped-android-chrome-512x512-1-32x32.png",
    "ogImage": "https://justt.ai/wp-content/uploads/2025/03/blog-7-1.jpg",
    "logoHref": "https://justt.ai",
    "logoAlt": "logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking chargeback solutions"
  }
}
```