JustPaid Brand Identity

A complete profile of JustPaid's visual system — colors, typography, components, and personality — extracted from https://www.justpaid.ai. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #FACD2D
• secondary: #969BA6
• accent: #363947
• background: #FFFFFF
• textPrimary: #161616
• link: #363947

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Visual Assets

• Favicon: https://www.justpaid.ai/favicon.ico?603d046c9a6fdfbb
• Social card (og:image): https://www.justpaid.ai/og-image.png

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

JustPaid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Careers - Join Our Team | JustPaid
  • Image:
  • Source: https://www.justpaid.ai/careers
• Blog - AI-Powered Finance & Revenue Operations Insights | JustPaid
  • Image:
  • Source: https://www.justpaid.ai/blog
• AI Revenue Operations for Billing, Invoicing & AR | JustPaid
  • Image:
  • Source: https://www.justpaid.ai/
• 5 Common Invoicing Mistakes That Cost Businesses Thousands | JustPaid
  • Image:
  • Source: https://www.justpaid.ai/blog/5-common-invoicing-mistakes-that-cost-businesses-thousands
• Understanding Payment Terms: Net 30 vs Net 15 vs Due on… | JustPaid
  • Image:
  • Source: https://www.justpaid.ai/blog/understanding-payment-terms-net-30-vs-net-15-vs-due-on-receipt
• The FinTech Revolution is Here, and It's Moving Money at… | JustPaid
  • Image:
  • Source: https://www.justpaid.ai/blog/the-fintech-revolution-is-here

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Times New Roman",
   "count": 3
  },
  {
   "family": "system-ui",
   "count": 1
  },
  {
   "family": "Segoe UI",
   "count": 1
  },
  {
   "family": "Roboto",
   "count": 1
  },
  {
   "family": "Helvetica",
   "count": 1
  },
  {
   "family": "Arial",
   "count": 1
  },
  {
   "family": "sans-serif",
   "count": 1
  },
  {
   "family": "Apple Color Emoji",
   "count": 1
  },
  {
   "family": "Segoe UI Emoji",
   "count": 1
  }
 ],
 "colors": {
  "primary": "#FACD2D",
  "secondary": "#969BA6",
  "accent": "#363947",
  "background": "#FFFFFF",
  "textPrimary": "#161616",
  "link": "#363947"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Times New Roman",
   "heading": "Times New Roman"
  },
  "fontStacks": {
   "body": [
    "Times New Roman"
   ],
   "heading": [
    "Times New Roman"
   ],
   "paragraph": [
    "Times New Roman"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "14px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 12,
  "borderRadius": "4px"
 },
 "components": {},
 "images": {
  "logo": null,
  "favicon": "https://www.justpaid.ai/favicon.ico?603d046c9a6fdfbb",
  "ogImage": "https://www.justpaid.ai/og-image.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "unknown",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0,
  "overall": 0
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "LLM failed",
    "confidence": 0
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false,
   "error": "LLM call failed or returned fallback values"
  }
 }
}