JustAI Brand Identity

A complete profile of JustAI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D9F0FF
• secondary: #D3EBE2
• accent: #4F87FF
• background: #FFFFFF
• textPrimary: #000000
• link: #4F87FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4F87FF, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#D3EBE2, textColor=#0000EE, borderRadius=16px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for AI-driven messaging solutions

JustAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Insurance at AI speed: Lemonade's growth with AI decisioning
  • Image:
  • Source: Source
• Just Words - Read our latest updates
  • Image:
  • Source: Source
• Just Words - About us
  • Image:
  • Source: Source
• Read our latest updates - Just Words
  • Image:
  • Source: Source
• Coursera scales personalization with JustAI decisioning
  • Image:
  • Source: Source
• JustAI's evolution with Thumbtack
  • Image:
  • Source: Source

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Instrument Sans",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#D9F0FF",
  "secondary": "#D3EBE2",
  "accent": "#4F87FF",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#4F87FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Instrument Sans"
  },
  "fontStacks": {
   "heading": [
    "Instrument Sans",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Instrument Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "16px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4F87FF",
   "textColor": "#000000",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#D3EBE2",
   "textColor": "#0000EE",
   "borderRadius": "16px",
   "borderRadiusCorners": {
    "topLeft": "16px",
    "topRight": "16px",
    "bottomRight": "16px",
    "bottomLeft": "16px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/IEc1DyLE2zYvvLI2LjgoSM5H3M.png?scale-down-to=512&width=3385&height=1000",
  "favicon": "https://framerusercontent.com/images/S2GXyIQUcdhNBj4i0qYt6yLk.png",
  "ogImage": "https://framerusercontent.com/assets/I1blXqLqaDqbuiX1cR8iCS5DY.png",
  "logoHref": "./"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses looking for AI-driven messaging solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}