JustAI Brand Identity

A complete profile of JustAI's visual system — colors, typography, components, and personality — extracted from https://getjust.ai. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #D9F0FF
• secondary: #D3EBE2
• accent: #4F87FF
• background: #FFFFFF
• textPrimary: #000000
• link: #4F87FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4F87FF, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#D3EBE2, textColor=#0000EE, borderRadius=16px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for AI-driven messaging solutions

JustAI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Insurance at AI speed: Lemonade's growth with AI decisioning
  • Image:
  • Source: Link
• Just Words - Read our latest updates
  • Image:
  • Source: Link
• Just Words - About us
  • Image:
  • Source: Link
• Read our latest updates - Just Words
  • Image:
  • Source: Link
• Coursera scales personalization with JustAI decisioning
  • Image:
  • Source: Link
• JustAI's evolution with Thumbtack
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.