Just Appraised Brand Identity

A complete profile of Just Appraised's visual system — colors, typography, components, and personality — extracted from https://www.justappraised.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #2F6ECB
• secondary: #3898EC
• accent: #2F6ECB
• background: #FDFDFD
• textPrimary: #1D1E1F
• link: #D5EBFC

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo: .svg)
• Favicon:
• Social card (og:image): .avif)

UI Components

• buttonPrimary: background=#2F6ECB, textColor=#FDFDFD, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1D1E1F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

Just Appraised Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Careers
  • Image:
  • Source: Careers
• Careers
  • Image:
  • Source: Careers
• Blog
  • Image:
  • Source: Blog
• Home
  • Image:
  • Source: Home
• Front Desk AI
  • Image:
  • Source: Front Desk AI
• Case Studies
  • Image:
  • Source: Case Studies

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Manrope","role": "body"},
 {"family": "Arial","role": "body"}
 ],
 "colors": {
 "primary": "#2F6ECB",
 "secondary": "#3898EC",
 "accent": "#2F6ECB",
 "background": "#FDFDFD",
 "textPrimary": "#1D1E1F",
 "link": "#D5EBFC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Manrope",
 "heading": "Manrope"
 },
 "fontStacks": {
 "heading": ["Manrope","Arial","sans-serif"],
 "body": ["Manrope","Arial","sans-serif"],
 "paragraph": ["Manrope","Arial","sans-serif"]
 },
 "fontSizes": {
 "h1": "63px",
 "h2": "16px",
 "body": "15.75px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#2F6ECB",
 "textColor": "#FDFDFD",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#1D1E1F",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/684a469d45811cf3a5011f75_Just%20Appraised%20wide%20(1).svg",
 "favicon": "https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/684a4809eb867b94704f8062_JustAppraised_Icon_32x32_OLDLOGO.png",
 "ogImage": "https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/68503a396bf756da2935e939_SEO%20IMAGE%20-%20MAIN%20(1).avif",
 "logoHref": "/",
 "logoAlt": "Just Appraised logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Just Appraised' with alt text indicating it is the logo.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Request a demo",
 "reasoning": "Button #0 'Request a demo' uses the vibrant brand color #2F6ECB, making it the primary CTA due to its prominence and action-oriented text."
 },
 "secondary": {
 "index": 5,
 "text": "Let’s talk",
 "reasoning": "Button #5 'Let’s talk' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "real estate professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Just Appraised' with alt text indicating it is the logo.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}