Just Appraised Brand: Colors, Fonts, Logo & Visual Identity

Just Appraised Brand Identity

A complete profile of Just Appraised's visual system — colors, typography, components, and personality — extracted from https://www.justappraised.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.justappraised.com.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

.svg)
Logo

Favicon

.avif)
Social Card

UI Components

Live previews rendered using Just Appraised's actual button styles.

Brand Personality

Just Appraised Brand in the Wild

Image source: justappraised.com

Image source: justappraised.com

Image source: justappraised.com

Image source: justappraised.com

Image source: justappraised.com

Frequently Asked Questions

  1. What is Just Appraised's primary brand color?
    Just Appraised's primary brand color is #2F6ECB.

  2. What font does Just Appraised use?
    Just Appraised uses Manrope as the primary typeface across body and headings.

  3. Does Just Appraised use a light or dark theme?
    Just Appraised's primary site uses a light color scheme, with a background of #FDFDFD.

  4. Where can I find Just Appraised's logo?
    Just Appraised's logo is available directly on their site (https://www.justappraised.com).

  5. How was this brand profile generated?
    This profile was extracted from https://www.justappraised.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.justappraised.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2F6ECB",
    "secondary": "#3898EC",
    "accent": "#2F6ECB",
    "background": "#FDFDFD",
    "textPrimary": "#1D1E1F",
    "link": "#D5EBFC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "63px",
      "h2": "16px",
      "body": "15.75px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2F6ECB",
      "textColor": "#FDFDFD",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D1E1F",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/684a469d45811cf3a5011f75_Just%20Appraised%20wide%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/684a4809eb867b94704f8062_JustAppraised_Icon_32x32_OLDLOGO.png",
    "ogImage": "https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/68503a396bf756da2935e939_SEO%20IMAGE%20-%20MAIN%20(1).avif"
  }
}