Just Appraised Brand Identity

A complete profile of Just Appraised's visual system — colors, typography, components, and personality — extracted from https://www.justappraised.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #2F6ECB
• secondary: #3898EC
• accent: #2F6ECB
• background: #FDFDFD
• textPrimary: #1D1E1F
• link: #D5EBFC

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Manrope — https://fonts.google.com/specimen/Manrope

Visual Assets

• Logo: https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/684a469d45811cf3a5011f75_Just%20Appraised%20wide%20(1).svg
• Favicon: https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/684a4809eb867b94704f8062_JustAppraised_Icon_32x32_OLDLOGO.png
• Social card (og:image): https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/68503a396bf756da2935e939_SEO%20IMAGE%20-%20MAIN%20(1).avif

UI Components

• buttonPrimary: background=#2F6ECB, textColor=#FDFDFD, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1D1E1F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

Just Appraised Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Careers
  • Image: https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/69cbdab6d0e93bed2652fedd_IMG_2101.jpg
  • Source: https://www.justappraised.com/careers
• Careers
  • Image: https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/69cbdd663a3ae8c00ad0f1a1_IMG_4228.JPG
  • Source: https://www.justappraised.com/careers
• Blog
  • Image: https://cdn.prod.website-files.com/681bbd47f3b740f89ec8b2bd/6942c049497d9453da6cdf92_Why%20Building%20Just%20Appraised%20Is%20the%20Most%20Meaningful%20Work%20of%20My%20Career2.png
  • Source: https://www.justappraised.com/blog
• Home
  • Image: https://cdn.prod.website-files.com/681b9d8fb7f328a803ea9158/698b8482e3e74df1aed31069_Hero%20Section%20Image%20GovTech.png
  • Source: https://www.justappraised.com/
• Front Desk AI
  • Image: https://cdn.prod.website-files.com/681bbd47f3b740f89ec8b2bd/68505417ba112998e082baf5_SEO%20IMAGE%20-%20Clerk%20-%20Front%20Desk.png
  • Source: https://www.justappraised.com/products/front-desk-for-clerks
• Case Studies
  • Image: https://cdn.prod.website-files.com/681bbd47f3b740f89ec8b2bd/691661b35015a76e4d6fdd90_Seminole%20County%20-%20Florida.png
  • Source: https://www.justappraised.com/case-studies

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