juro.json

Juro Brand Identity

A complete profile of Juro's visual system — colors, typography, components, and personality — extracted from https://juro.com/?ref=startups.gallery. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #C7F268
Accent #C7F268
Body Font Gt Walsheim
Heading Font Gt Walsheim

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Juro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gt Walsheim",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C7F268",
    "secondary": "#14C996",
    "accent": "#C7F268",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#F4E8FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gt Walsheim",
      "heading": "Gt Walsheim"
    },
    "fontStacks": {
      "heading": [
        "Inferi",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Gt Walsheim",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Gt Walsheim",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C7F268",
      "textColor": "#231F20",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#121212",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20viewBox%3D%220%200%2066%2027%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M56.17%200C59.94%200.144526%2063.2204%201.67891%2064.9883%205.55237C67.5351%2011.1263%2064.7661%2018.4704%2057.2784%2019.3472C54.2683%2019.6989%2051.4801%2019.0871%2049.1246%2017.0733C46.5537%2014.8743%2045.6173%2011.9838%2045.9254%208.66931C46.3937%203.66373%2050.3215%200.0578104%2056.17%200ZM55.8569%2015.1511C58.1004%2015.1537%2059.9378%2013.8578%2060.5278%2011.6755C60.7762%2010.7527%2060.8478%209.72917%2060.7572%208.77273C60.4441%205.50901%2057.2715%203.48067%2054.2205%204.56702C52.0774%205.33076%2051.1432%207.03617%2050.9141%209.21594C50.5722%2012.4919%2052.7869%2015.1489%2055.8569%2015.1511Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M14.2556%200.412109C15.8659%200.412109%2017.4355%200.412109%2019.0888%200.412109C19.0888%200.648168%2019.0888%200.86014%2019.0888%201.07452C19.0888%204.42511%2019.0816%207.7758%2019.096%2011.1288C19.0983%2011.6443%2019.139%2012.179%2019.268%2012.6752C19.7553%2014.5155%2021.3154%2015.5176%2023.3844%2015.3731C25.1404%2015.25%2026.4927%2013.9711%2026.7437%2012.1765C26.801%2011.7622%2026.8295%2011.3382%2026.8295%2010.9191C26.8368%207.66725%2026.8343%204.41789%2026.8343%201.16605C26.8343%200.929993%2026.8343%200.696343%2026.8343%200.426561C28.4827%200.426561%2030.0643%200.426561%2031.677%200.426561C31.6937%200.614445%2031.7178%200.771014%2031.7178%200.925175C31.7058%204.57696%2031.799%208.23347%2031.6484%2011.8778C31.4837%2015.9293%2028.5448%2018.885%2024.5384%2019.3449C22.0943%2019.6269%2019.7673%2019.3305%2017.6649%2017.9601C15.5099%2016.5533%2014.3129%2014.4985%2014.2413%2011.943C14.1338%208.17309%2014.2054%204.39862%2014.2006%200.626488C14.203%200.571087%2014.2293%200.513278%2014.2556%200.412109Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M44.478%204.47368C44.0122%204.53136%2043.5796%204.56765%2043.1521%204.64473C41.2169%204.98902%2040.1344%206.23677%2040.1227%208.21934C40.0986%2011.6109%2040.1129%2015.0024%2040.1129%2018.3965C40.1129%2018.6133%2040.1129%2018.8275%2040.1129%2019.0758C38.4549%2019.0758%2036.8543%2019.0758%2035.2224%2019.0758C35.2106%2018.9335%2035.1939%2018.8179%2035.1939%2018.7023C35.1939%2015.1084%2035.158%2011.5168%2035.2034%207.9229C35.2534%203.96784%2037.4564%201.42896%2041.4343%200.687064C42.4211%200.503998%2043.4316%200.448596%2044.478%200.330566C44.478%201.80232%2044.478%203.1344%2044.478%204.47368Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M10.0176%201.00467V0.412109H4.838V4.98388V5.74281C4.838%206.69668%204.83812%207.65023%204.83828%208.6041C4.83872%2011.4647%204.83917%2014.3248%204.83559%2017.1844C4.83559%2017.6058%204.81169%2018.0275%204.76632%2018.4466C4.52738%2020.6675%203.51813%2022.1622%200.516049%2022.3081C0.341065%2022.3164%200.168932%2022.3167%200%2022.309V26.9923C2.48287%2027.0761%204.78704%2026.4579%206.75646%2024.8228C9.06675%2022.9029%2010.0128%2020.3422%2010.0152%2017.382C10.0188%2013.2883%2010.0184%209.19344%2010.0179%205.09886C10.0178%203.73412%2010.0176%202.36931%2010.0176%201.00467Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/612c95056c9d4b399ddfd2ef/6675653b96b889bf73758c55_juro-favicon-2.png",
    "ogImage": "https://cdn.prod.website-files.com/612c95056c9d4b399ddfd2ef/681b76bdf3051d222fd5d9cc_photo_2025-05-07_18-05-20.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 19,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Juro'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a demo",
      "reasoning": "Button #0 is the primary CTA because it uses the vibrant brand color #C7F268 and has action-oriented text 'Get a demo', making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Get a demo",
      "reasoning": "Button #1 is selected as the secondary CTA because it has a different background color (#FFFFFF) and offers the same action, providing an alternative style for the same function."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Juro'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}