Jupiter Brand Identity

A complete profile of Jupiter's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #C28336
• secondary: #3B2A16
• accent: #070707
• background: #0A0A0A
• textPrimary: #FFFFFF
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#070707, textColor=#000000, borderRadius=999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: food content creators and CPG brands

Jupiter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image:
  • Source: https://www.jupiter.co/
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image:
  • Source: https://www.jupiter.co/
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image:
  • Source: https://www.jupiter.co/
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image:
  • Source: https://www.jupiter.co/
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image:
  • Source: https://www.jupiter.co/
• Jupiter – Monetize Your Food Content | CPG Brand Deals for Food Creators
  • Image:
  • Source: https://www.jupiter.co/

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    { "family": "Inter", "role": "body" },
    { "family": "Arial", "role": "body" },
    { "family": "Roboto", "role": "body" }
  ],
  "colors": {
    "primary": "#C28336",
    "secondary": "#3B2A16",
    "accent": "#070707",
    "background": "#0A0A0A",
    "textPrimary": "#FFFFFF",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Helvetica", "Arial", "sans-serif" ],
      "body": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ],
      "paragraph": [ "Inter", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif" ]
    },
    "fontSizes": {
      "h1": "57.6px",
      "h2": "36px",
      "body": "21.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#070707",
      "textColor": "#000000",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.jupiter.co/images/logos/Primary_logo_white.svg",
    "favicon": "https://www.jupiter.co/favicon.ico?favicon.0b3bf435.ico",
    "ogImage": "https://www.jupiter.co/og-image.jpg",
    "logoHref": "/",
    "logoAlt": "Jupiter logo – food creator monetization platform"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand name 'Jupiter'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 8,
      "text": "Apply Now",
      "reasoning": "Button #8 with text 'Apply Now' is the primary CTA due to its action-oriented text and distinct rounded design, indicating a strong call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All other buttons share the same background color as the primary button, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "food content creators and CPG brands"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand name 'Jupiter'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}