llms.txt

Joy Brand Identity

A complete profile of Joy's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#4951EF
Accent	#502080
Body Font	Inter UI
Heading Font	Georgia

Color Palette

primary: #4951EF
secondary: #5F269B
accent: #502080
background: #FFFFFF
textPrimary: #333333
link: #502080

Typography

primary: Inter UI — https://fonts.google.com/specimen/Inter+UI
heading: Georgia — https://fonts.google.com/specimen/Georgia

Visual Assets

UI Components

buttonPrimary: background=#502080, textColor=#FFFFFF, borderRadius=9999px, shadow=none
buttonSecondary: background=transparent, textColor=#333333, borderColor=#333333, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: couples planning weddings

Joy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Dior: Joy (Video 2018) - IMDb
- Image: https://m.media-amazon.com/images/M/MV5BOWQxZmZhY2ItNzZlNi00MWE2LWExM2YtZTUxMmNmYjdmZWE2XkEyXkFqcGc@._V1_.jpg
- Source: https://www.imdb.com/title/tt8934082/
The Joy Report Podcast | Intersectional Environmentalist
- Image: https://images.squarespace-cdn.com/content/v1/65fc169b1a29cf355fd6e55b/1711019761925-LSC4YKM7OPR7CC7N9HQQ/TheJoyReport2022Cover.png
- Source: https://intersectionalenvironmentalist.com/the-joy-report-transcripts
Joy - Landing Page Design | Lapa Ninja
- Image: https://cdn.lapa.ninja/assets/images/1x/Joyapp.webp?v=latest
- Source: https://www.lapa.ninja/post/findjoy/
Best-Ever Joy Ultra 2019 Jingle ft. Michael V.
- Image: https://i.ytimg.com/vi/YKMIF-fwL2s/maxresdefault.jpg
- Source: https://www.youtube.com/watch?v=YKMIF-fwL2s
The Joy Report | Intersectional Environmentalist
- Image: https://images.squarespace-cdn.com/content/v1/65fc169b1a29cf355fd6e55b/b7c9f213-48a0-47ef-8f7f-b440cbc1575a/Arielle+V.+King.jpg
- Source: https://intersectionalenvironmentalist.com/the-joy-report-podcast
Jiving joy landing page template bearded male character bending body into an extraordinary shape vector illustration | Premium Vector
- Image: https://img.freepik.com/premium-vector/jiving-joy-landing-page-template-bearded-male-character-bending-body-into-extraordinary-shape-vector-illustration_1016-16358.jpg
- Source: https://www.freepik.com/premium-vector/jiving-joy-landing-page-template-bearded-male-character-bending-body-into-extraordinary-shape-vector-illustration_48429952.htm

Working with these fonts

Not found on Google Fonts? Instructions for working with the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and click around.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter UI",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4951EF",
    "secondary": "#5F269B",
    "accent": "#502080",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#502080"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter UI",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "Inter UI",
        "sans-serif"
      ],
      "body": [
        "Georgia",
        "serif"
      ],
      "paragraph": [
        "Inter UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#502080",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#333333",
      "borderColor": "#333333",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2054%2034%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3CclipPath%20id%3D%22desktop-joy-logo-clip-path%22%20clipPathUnits%3D%22objectBoundingBox%22%3E%3Cpath%20class%3D%22clip-path%22%20d%3D%22M11.71%2044.44a.47.47%200%200%201%20.251-.221c3.007-1.428%205.568-5.77%208.22-16.968l1.158-5.055L24.4%208.9C26.834-1.85%2035.204-.274%2037.833.697a.47.47%200%200%201%20.292.329c.018.074.018.152-.001.226a.47.47%200%200%201-.107.199c-.88.994-1.92%203.474-3.34%209.38l-4.493%2018.534c-2.893%2012.01-12.062%2015.323-17.996%2015.757a.47.47%200%200%201-.518-.349.47.47%200%200%201%20.039-.332zm77.964-31.975c3.647%201.165%203.602%205.05%203.064%207.553-.944%203.926-2.453%207.694-4.482%2011.186a.47.47%200%200%201-.571.211.47.47%200%200%201-.298-.531c.636-4.044-.173-8.183-2.287-11.69-2.904-4.753%201.978-7.564%204.573-6.73zm-24.982%203.53c2.767-2.72%2012.085-7.918%2015.458%206.067%201.335%205.265%201.268%2010.787-.197%2016.018s-4.274%209.986-8.15%2013.794a.48.48%200%200%201-.56.056.48.48%200%200%201-.229-.513c2.698-10.135%201.018-34.393-6.037-34.622a.47.47%200%200%201-.398-.309.47.47%200%200%201%20.112-.491zm2.15%2038.93a.47.47%200%200%201%20.532.284.47.47%200%200%201-.189.573%2011.37%2011.37%200%200%201-7.26%202.205c-6.86-.31-7.146-5.713-5.134-8.25a7.88%207.88%200%200%201%204.15-2.525.47.47%200%200%201%20.41.163.47.47%200%200%201%20.1.204c.016.075.014.153-.008.227-.903%203.005%201.418%208.18%207.398%207.12zm-28.195-37a21.01%2021.01%200%200%201%2013.526-5.096c7.763%200%2013.33%204.96%2013.33%2012.57-.097%202.806-.768%205.562-1.97%208.1a20.57%2020.57%200%200%201-5.026%206.652c-3.666%203.225-8.38%205.01-13.263%205.027-8.026%200-13.537-5.027-13.537-12.706a20.74%2020.74%200%200%201%201.999-7.974c1.192-2.498%202.872-4.732%204.94-6.572zm8.072%2024.292c4.23-2.228%207.09-13.06%207.558-14.854.606-2.08%202.424-14.59-3.636-11.643-4.076%202.03-6.853%2012.227-7.5%2014.604l-.03.11-.04.142c-.766%203.017-2.47%2014.797%203.647%2011.643zm-45.082-.994a.47.47%200%200%200%20.502.177.47.47%200%200%200%20.344-.406c.114-1.942%202.207-4.285%205.785-4.022%202.527.194%203.82-3.816%201.726-5.93-2.584-2.617-6.426-1.588-8.358%201.143-2.675%203.782-1.635%207.004%200%209.038z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3CclipPath%20id%3D%22A%22%3E%3Cpath%20class%3D%22clip-path%22%20fill%3D%22%23fff%22%20d%3D%22M0%200h93v58H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://withjoy.com/assets/public/favicons/favicon-16x16.png",
    "ogImage": "https://withjoy.com/assets/public/marcom-prod/common/link-preview/home.png?opt=default&ver=2",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Joy'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 has a vibrant brand color (#502080) and action-oriented text ('Get Started'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Try It Now",
      "reasoning": "Button #1 has a transparent background with a border, making it a suitable secondary CTA distinct from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "couples planning weddings"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Joy'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}