joy.json

Joy Brand Identity

A complete profile of Joy's visual system — colors, typography, components, and personality — extracted from http://withjoy.com. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/joy
Machine-readable JSON: https://characterquilt.com/branding/joy.json

Quick Facts

Field	Value
Primary	#4951EF
Accent	#502080
Body Font	Inter UI
Heading Font	Georgia

Color Palette

primary: #4951EF
secondary: #5F269B
accent: #502080
background: #FFFFFF
textPrimary: #333333
link: #502080

Typography

primary: Inter UI — https://fonts.google.com/specimen/Inter+UI
heading: Georgia — https://fonts.google.com/specimen/Georgia

Visual Assets

UI Components

buttonPrimary: background=#502080, textColor=#FFFFFF, borderRadius=9999px, shadow=none
buttonSecondary: background=transparent, textColor=#333333, borderColor=#333333, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: couples planning weddings

Joy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Dior: Joy (Video 2018) - IMDb
- Image:
- Source: https://www.imdb.com/title/tt8934082/
The Joy Report Podcast | Intersectional Environmentalist
- Image:
- Source: https://intersectionalenvironmentalist.com/the-joy-report-transcripts
Joy - Landing Page Design | Lapa Ninja
- Image:
- Source: https://www.lapa.ninja/post/findjoy/
Best-Ever Joy Ultra 2019 Jingle ft. Michael V.
- Image:
- Source: https://www.youtube.com/watch?v=YKMIF-fwL2s
The Joy Report | Intersectional Environmentalist
- Image:
- Source: https://intersectionalenvironmentalist.com/the-joy-report-podcast
Jiving joy landing page template bearded male character bending body into an extraordinary shape vector illustration | Premium Vector
- Image:
- Source: https://www.freepik.com/premium-vector/jiving-joy-landing-page-template-bearded-male-character-bending-body-into-extraordinary-shape-vector-illustration_48429952.htm